By Anuj Puri
We entered 2021 with caution and anxiety as the pandemic was still raging across the world and the situation in India was no different. 2020 had been a tough year for the Indian
residential market as the 1st wave of the pandemic had brought everything to a standstill.
Nevertheless, all industries – including the real estate sector – emerged from the nationwide
lockdown in 2020 with a valuable sense of resilience, damage-limiting skills and a new way
of envisioning the business environment – especially in terms of technology adoption.
As such, confidence at the beginning of 2021 was high and real estate developers as well as
brokerages were well-prepared to face any possible future disruptions.
In 2020, 1.28 lakh units of new residential supply were added across the top 7 cities of India,
while sales were clocked at 1.38 lakh units. From the previous peak of 2014, supply was
down by 77% and sales were down by 60%.
This large-scale decline indicated that the Indian residential market had bottomed out in 2020 and was likely to enter a long-term upcycle from 2021 onwards.
Reviewing the overall performance of the Indian residential real estate market in 2021 shows a definite upswing. Between Jan – Sep 2021, 1.63 lakh units of new residential supply were added across the top 7 Indian cities – 27% higher than 2020 full year supply – and 1.45 lakh units were sold – 5% higher than in the whole of 2020.
While this depicts a cumulative trend, the Indian residential real estate sector’s comeback
after the 2nd wave in Q2 2021 was phenomenal, sharp V-shaped one.
A quick look:
- Q3 2021 supply – 64,500 units, 1.8X of Q2 2021
- Q3 2021 sales – 62,800 units, 2.6X of Q2 2021
The Indian real estate sector has transformed significantly during the past few years and the
pandemic has accelerated the transformation.
The key high points include:
- Digital adoption: In a mere 90 days, we have vaulted forward 10 years in consumer and business digital adoption. Real estate has become a digital-first sector.
- Range bound price increase: Unlike previously, developers now hike prices in a disciplined manner, primarily to compensate for increasing input costs. They are cognizant of the fact that any unwarranted price hike will deter the demand cycle. B0etween Q3 2021 and Q3 2020, prices appreciated by a mere 3%.
- Majorly end-user-driven market: 80 – 85% of homebuyers are now end-users, and investors have more reasonable ROI expectations.
- Larger houses are in demand: In the past two years, demand has skewed towards homes large enough to accommodate the new WFH and e-schooling realities, and the average sizes of new unit launches have risen by 26%.
- Broad-based requirements: Along with apartments, a huge demand for plotted developments and villas led many developers to increase their focus on the non apartment segment.
- Luxury and ultra-luxury segment fared well as the net worth of the target group for luxury offerings was not severely impacted by the pandemic. These buyers proactively closed deals to take advantage of the market conditions (subdued demand, stamp duty reduction, developer discounts).
- Villas, farmhouses and second homes were in demand as buyers looked to purchase properties that offered superior social distancing and lower infection risk in less populated, greener environs. Also, with WFH being the new normal, people could work from anywhere.
- Peripheries witnessed increased traction with more than 60% launches in the further suburbs.
- Accelerated organization: Structural reforms and policy changes have been ingrained into the Indian real estate sector.
- Consolidation – Nearly 1/3rd of the overall residential area today is sold by large
listed and unlisted players. Only developers with adequate financial muscle,
brand name, execution track record, and corporate governance will witness
growth and success in the future. - Global funds’ re-entry – e.g., Goldman Sachs’ plan to return to Indian real estate
with USD 2 – 3 Bn investment.
Perhaps the most important high point of 2021 for the Indian residential real estate market
was that the business did not come to a standstill despite the 2nd wave of the pandemic.
This indicates that the steep learning curve induced over the last two pandemic years has
led to superior business practices – and an overall stronger housing market.
Rally of Real Estate Stocks
In 2021, we witnessed a bull run not only in real estate stocks but also in the broader market.
Ample liquidity targeted the stock markets on the back of satisfactory ROI expectations. The
arrival of the Omicron strain towards the end of 2021 has slowed this movement to some
extent; however, mid-to-long term prospects remain highly positive as COVID-19 has been
reined in to a large extent in India, and most businesses are back on track.
Overall, real estate stocks boomed in 2021 as developers garnered good sales and were
actively launching new projects. After the 1st wave, the real estate sector’s recovery was
pronounced and improved even further after the 2nd wave as the sector imbibed new
learnings to overcome challenges.
In a visible consolidation mode, the sector now has large players commanding a significant
share in overall housing sales. Housing demand remains high as Indians continue to spend
considerable time at home due to WFH and remote working.
Also, the macro conditions support home purchases with the interest rates on home loans are at a decadal low (starting at 6.5%) and the overall employment scenario looks secure enough to support long-term financial decisions.
The positivity around physical indicators such as new launches and sales is reflected in the
stock markets.
The S&P BSE Realty Index (the broad indicator of real estate stock performance) was at
1,423 on 27th March 2020 (just after the announcement of the nationwide lockdown).
On 1st Jan 2021, it was at 2,501 and as of mid-December 2021, it was at 4,028. The phenomenal momentum in the overall real estate market is clearly visible in the index movement.
Top Listed Developers Scored Record Sales in 2021
The top listed and non-listed developers with good corporate governance practices, financial accountability, trust, and brand witnessed very good sales. There is a clear trend emerging wherein homebuyers are willing to pay a reasonable premium for the products being offered by the reputed players.
A few numbers:
- Brigade Enterprise Ltd.’s sales bookings grew by 59% to INR 1310 Cr in AprSep 2021.
- Godrej Properties’ sales bookings jumped 18% to INR 3,072 Cr in Apr-Sep
2021 - Prestige Group’s Q2 FY22 sales bookings were up 88% Y-o-Y to INR 2,112
Crore. - Lodha sold properties worth INR 3,000 Cr in Apr-Sep 2021; on track to reach the
INR 9,000 Cr target for FY22. - Sobha achieved the best sales value of INR 1,700 Cr+ in Apr-Sep 2021.
Best-performing Segments of 2021
With WFH and online schooling the new normal, there was a high demand for larger houses
and as a result, mid-segment (units priced between INR 40 – 80 lakh) and high-end (units
priced between INR 80 lakh – INR 1.5 Cr) did well. Altogether, around 65% of the supply
between Jan – Sep 2021 came in these segments.
As per ANAROCK’s latest consumer sentiment survey, there was a clear rise in the
preference for properties priced over INR 90 Lakh. During the 1st wave, 27% of the
respondents preferred properties priced over INR 90 Lakh, which increased to 38% during
the 2nd wave.
The luxury segment, which is a value-driven and not a volume game, also did well this year
as the homebuyers of this segment looked to close deals at lucrative valuations.
The affordable housing segment, on the other hand, slowed down in 2021 because;
- Significant supply addition (~ 1.7 lakh units) from 2019 till Q3 2021 (1/3rd of
overall new launches). As a result, developers throttled back affordable housing
supply to take stock of the situation and focus on execution rather than adding
new projects. - An affordable housing development is a long gestation, low margin – high volume
business – and in the current market conditions, developers are looking at quick
execution and exit. - COVID-19 impacted the livelihoods of affordable segment homebuyers, causing
demand to reduce. - With the Omicron variant of COVID-19 not impacting India severely as the Delta
strain and market conditions improving, the affordable housing segment will pick
up again in the next few quarters. The Government continues to remain focused
on the affordable housing segment and is doing its best to spur demand through
tax incentives to developers as well as buyers.
Outlook for 2022
The Indian residential real estate market seems to have embarked on a long-term upcycle,
and 2022 is very likely to fare better than 2021. With COVID-19 now having become a more
accepted part of life and Indians getting used to the new normal, businesses are looking to
expand. Compared to 2021, the residential real estate market in 2022 will see lower
volatility.
Some key notable trends:
- New supply and sales may reach 2019 levels by the next year i.e. 2022.
- Interest rates may start inching up from H2 2022.
- Prices may appreciate in the range of 5 – 10%
- The sector will get organized further and the share of the large players will
increase – Grade A and organized developers will continue to dominate and
capture more market share from smaller and unorganized players. - Mid-end and high-end housing segments will continue to drive a majority of the
demand. - PE investments in the residential segment to rise further. The residential
segment’s share of PE investments has already increased to 22% during 1H
FY22, from 14% during the same period last year.
Anuj Puri, is Chairman of ANAROCK Group, views expressed in this article solely belong to him.
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