NBR Group, a prominent name in Bengaluru’s real estate sector for over 25 years, has unveiled a new logo, brand tagline, and refreshed identity as part of its transition to the luxury high-rise gated community segment. The new tagline, “Elevate to Extraordinary,” reflects the company’s evolution from mid-segment homes to offering world-class, modern living spaces that align with the aspirations of today’s discerning homebuyers.
With a legacy of delivering over 12 million square feet of residential space and serving over 7,000 homeowners, NBR Group’s rebranding signals its commitment to innovation, sustainability, and luxury. The new logo, featuring bold typography, symbolizes the company’s vision for future-ready construction and aspirational lifestyles, while the royal blue color embodies trust, sophistication, and reliability.
As part of its luxury push, NBR Group has secured a 10-acre land parcel in one of Bengaluru’s prestigious suburbs, where it plans to develop a high-rise residential project valued at over Rs. 1,200 crore. This move marks the company’s entry into the high-end real estate market, promising cutting-edge infrastructure, premium amenities, and sustainable designs.
Nagabhushan Reddy, Managing Director & Founder of NBR Group, emphasized, “Our new brand identity reflects our commitment to exceptional living experiences. As we enter the luxury segment, global trends and high-quality craftsmanship will remain at the core of our developments.”
This rebranding marks a significant milestone in NBR Group’s journey to redefine luxury living in Bengaluru.
