Grand Kausa City in Mumbra has recorded an unprecedented response, selling over 1,050 apartments within just 18 days since its launch on January 29, 2025. Developed by Yes Central and marketed by The Guardians Real Estate Advisory, the project achieved a sales turnover of ₹430 crore, reinforcing Mumbra’s growing prominence in the real estate sector.
Post-budget economic optimism, favorable home loan policies, and rapid infrastructure developments have fueled the demand for residential properties, making real estate a preferred investment choice. Grand Kausa City, spanning 6,48,323 sq. ft., has gained traction due to its strategic location, competitive pricing, and an exclusive 1% payment plan. The project’s pre-launch phase alone saw over 1,500 applications, signaling strong buyer confidence in the emerging micro-market.
A key factor behind the success has been an extensive 360-degree marketing campaign by The Guardians Real Estate Advisory. A Dubai-themed experience center spanning 25,000 sq. ft. was created to offer potential buyers an immersive preview. The campaign also included advertisements across 15+ railway stations, 40+ billboards, 80+ bus shelters, branding in 20+ restaurants, over 1,000 branded auto-rickshaws, and the distribution of 10 lakh leaflets.
The appointment of former Indian cricketer Irfan Pathan as brand ambassador further bolstered the project’s credibility. Community engagement initiatives, such as Urdu poetry recitals drawing 20,000 attendees, sponsorships of local cricket tournaments, and a project rap song, added to its cultural appeal. Digital campaigns with over 30 influencers generated 4.3 million views, a 1.4 lakh Instagram reach in 15 days, and 10,000+ digital leads from India and the UAE.
Located on 24 acres, Grand Kausa City comprises 33-storey residential towers offering luxury 1 and 2-bedroom balcony homes with scenic hill and river views. The development features 50+ lifestyle amenities, including a landscaped podium garden, a 3-level clubhouse, a school, four prayer halls, a 4-acre cricket pitch, and a modern shopping center. Its connectivity to Mumbra Station and an exclusive TMC bus depot enhances its appeal further.
Co-founder & CEO of The Guardians Real Estate Advisory stated that the overwhelming response reflects the firm’s expertise in real estate sales and marketing, setting new industry benchmarks. Another Co-founder & Director emphasized the role of marketing innovations and data-driven strategies in the project’s success, highlighting the potential of emerging micro-markets.
With a track record of 50+ completed projects, 2.5 million sq. ft. delivered, and 7 million sq. ft. constructed, Yes Central continues to shape the real estate landscape with customer-centric developments. The success of Grand Kausa City underscores the impact of economic reforms and strategic marketing in attracting homebuyers, solidifying Mumbra as a sought-after real estate destination.
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