By Manju Yagnik, Vice Chairperson of Nahar Group and Senior Vice President of

NAREDCO- Maharashtra

In the ever-evolving real estate landscape, a strategic approach has gained remarkable traction among astute investors – acquiring properties during their new launch phase. This method transcends the realm of mere market timing, offering many advantages that empower investors to maximize returns and secure a firm foothold in an intensely competitive market.

At the forefront of the benefits lies the potential for substantial capital appreciation. In a bid to attract early investors, developers often unveil projects at a competitive price during the initial launch. This strategic entry point provides buyers with an exceptional chance to surf the wave of the property’s appreciation as the project progresses towards completion, potentially yielding significant returns on investment. This advantage becomes particularly pronounced in rapidly growing real estate markets, where the trajectory of appreciation can be especially lucrative.

A crucial advantage of investing during the new launch phase is the expanded selection of units available to buyers. During pre-construction, investors can secure prime locations and desirable layouts, tailoring their investment to align with their preferences and strategic objectives. This early selection ensures a more personalized investment and grants investors greater flexibility in negotiation and customization, allowing them to tailor the property to their unique vision.

In addition to the array of choices, new launch properties often come bundled with enticing promotional packages and incentives. Eager to swiftly sell units, developers may offer discounts, flexible payment plans, or additional perks such as furniture packages or complimentary memberships to amenities. These incentives go beyond mere financial gains, adding substantial value to the overall proposition and making the investment even more attractive.

A significant advantage that cannot be overlooked is the potential for customization. Investors actively engaged in the early stages of a project often have the opportunity to influence various aspects of the property’s design, ranging from finishes and fixtures to layouts. This customization not only results in a more personalized living space but also enhances the property’s appeal in the rental or resale market, potentially increasing its market value.

Security and peace of mind are paramount when buying a brand-new development. New properties often have warranties, protecting buyers against unexpected defects or issues. Additionally, modern construction standards and the integration of the latest technologies contribute to a more energy-efficient and technologically advanced living space, further enhancing the property’s long-term value and minimizing potential risks for investors.

Additionally, investors stand to gain from the potential for rental income during the construction phase. Once the property is completed, it can be immediately occupied or rented out, generating income from the outset. This income stream not only offsets holding costs but also contributes to the overall profitability of the investment, providing investors with a more immediate and tangible return on their capital.

In conclusion, the advantages of purchasing property during its new launch phase extend far beyond the allure of being one of the first owners. From the potential for substantial capital appreciation and a diverse selection of units to attractive incentives and customization options, investors stand to gain significantly by strategically entering the market at its inception. By comprehensively understanding and skillfully leveraging these benefits, individuals can position themselves for unparalleled success in the dynamic and ever-evolving world of real estate investment.

Also Read: Year-End Real Estate Review and Outlook for 2024

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