Hiranandani Communities, a Niranjan Hiranandani Group initiative, has announced its entry into the premium senior living segment with the launch of ‘Elements’ at Hiranandani Parks, an integrated township located in Oragadam, Chennai.
Spread across 4.5 acres, the project marks the group’s first venture into the senior living real estate segment, reflecting its focus on wellness-driven, community-based living for India’s growing elderly population.
1 Million Sq. Ft. of Thoughtful Senior Housing
The development, with a total project value of ₹300 crore, will encompass 1 million sq. ft. and offer 400 residences to be developed in two phases.
Each home will be a well-designed 2BHK unit of approximately 700 sq. ft., priced from ₹60 lakh onwards, offering residents comfort, accessibility, and thoughtful design suited for senior lifestyles.
Holistic Care and Assisted Living Ecosystem
Announcing the launch, Dr. Niranjan Hiranandani, Founder & Chairman, Hiranandani Communities, said:
“The launch marks a pioneering collaboration between Hiranandani Parks and GTB Developers, aimed at creating a world-class, wellness-driven ecosystem tailored for senior citizens. The development will integrate holistic care, on-site medical assistance, recreational and wellness programs, assisted living facilities, and hospitality services — enabling residents to lead a secure, dignified, and fulfilling lifestyle within the broader township environment.”
The project will include 24/7 medical support, recreational spaces, wellness centers, assisted care, and curated community programs, positioning it as one of Chennai’s most comprehensive senior living developments.
Strategic Entry into a Growing Market
The move marks Hiranandani Communities’ strategic entry into India’s emerging senior housing market, which has seen a sharp rise in demand due to increasing life expectancy, nuclear family structures, and changing lifestyle preferences among retirees.
Located within the Hiranandani Parks township in Oragadam — a hub for industrial and IT employment — the project is expected to benefit from the township’s existing social infrastructure and open green spaces.
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