HoABL unveiled its arrival through a paramotor display that lit up Nagpur’s skies on November 4, 2025. Three pilots soared above Futala Lake carrying massive aerial banners announcing the brand’s foray into the Orange City. The visual spectacle was not only a marketing masterstroke but also a symbolic nod to the project’s central theme — the harmony of land, water, and legacy.

Nagpur’s Rise on India’s Growth Map

Explaining the company’s move into Nagpur, Samujjwal Ghosh, Chief Executive Officer, The House of Abhinandan Lodha, said:

“As the third-largest contributor to Maharashtra’s GDP, Nagpur is redefining its position on India’s economic map. Our foray into Nagpur marks a new chapter for us. With HoABL’s hallmark of curated and transparent developments, we aim to usher in a new wave of luxury—creating experiences that are aspirational yet deeply meaningful.”

Strategically positioned at the heart of India, Nagpur is undergoing a major transformation driven by the Samruddhi Mahamarg expressway, Smart City initiatives, and expanding industrial infrastructure. HoABL aims to capture this momentum with its first plotted development in central India, integrating nature, design, and technology into a new urban lifestyle template.

Brand Philosophy Meets Experiential Marketing

Saurabh Jain, Chief Marketing Officer, The House of Abhinandan Lodha, described the launch as a deliberate extension of the brand’s creative identity:

“Our debut in Nagpur was envisioned as a strategic brand experience that brings our philosophy to life through creativity and innovation. The aerial display over Futala Lake exemplifies how we engage meaningfully with our audience—through immersive, distinctive, and purposeful experiences.”

He added that Nagpur Marina will redefine waterfront-inspired living for the city, bringing leisure, wellness, and celebration into everyday life — a first-of-its-kind concept in the region.

Also Read: HoABL’s Growth Housing in Naigaon Oversubscribed 6X: Affordable Meets Aspirational

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The initiative, launched on the auspicious occasion of Janmashtami, debuts with premium land plots in Vrindavan, a spiritual hotspot now accessible at the click of a button.

Land Buying, Now as Easy as Grocery Shopping

HoABL, India’s largest branded land developer, already offers a fully digital journey through its own app, where users can explore, select, buy, and track land parcels end-to-end. The Zepto tie-up takes this convenience further, integrating land discovery into a platform that millions of Indians already use for daily purchases.

With just a few taps on the Zepto app, users can:

• Browse available land plots
• Connect with a HoABL expert via 10-minute video consultation
• Start with a small, refundable token amount to book interest
• Follow a flexible, staggered payment plan for easier ownership

This structure makes land ownership accessible, secure, and stress-free, aligning with HoABL’s mission to democratise land investments.

Voices from the Partnership

Saurabh Jain, CMO, HoABL, said:
“We are on a mission to democratise land ownership in India through a seamless, digital-first model. Partnering with Zepto widens our reach and makes wealth creation through land faster and more convenient. Starting this Janmashtami, anyone in India can begin their land investment journey with just a click.”

Chandan Mendiratta, Chief Brand & Culture Officer, Zepto, added:
“Zepto stands for speed and simplicity. By bringing HoABL’s curated land options onto our platform, we’re giving customers the ability to discover and start investing in land as easily as ordering groceries.”

A Digital-First Real Estate Revolution

Founded in 2020 by Abhinandan Lodha, HoABL has sold 11 million sq. ft. of land without a single face-to-face meeting, delivering projects ahead of schedule. With 30 million sq. ft. under active development across locations like Alibaug, Ayodhya, Goa, and Nagpur, the company has also announced upcoming projects in Amritsar, Shimla, and Varanasi.

HoABL’s investor base now spans 6,000 customers across 27 countries and 107 cities, reflecting its growing credibility in branded land investments.

Key Takeaway

By joining forces with Zepto, HoABL is blending real estate with quick commerce, making land buying a digital, fast, and everyday experience. For aspiring investors, owning a plot in Vrindavan or beyond may soon be as simple as adding items to an online shopping cart.

Also Read: Parinee Group raises Rs 325 crore for its Worli Project ‘Parinee Eminence’

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The family issued a joint statement confirming that the resolution was reached amicably under the guidance of their parents and with the assistance of Justice R.V. Raveendran (Retd.), who played a pivotal role in mediating the process.

Key Agreements Finalized:

• MDL (Lodha Group) retains exclusive ownership and usage rights of the brand names ‘Lodha’ and ‘Lodha Group’.
• Abhinandan Lodha will retain exclusive rights to the brand ‘House of Abhinandan Lodha’ (HoABL).
• Both entities are independent and unconnected, and they will actively communicate this fact to the public.
• There are no mutual claims between the brothers in each other’s businesses.

The brothers also expressed deep appreciation for Justice Arif Doctor, who motivated them to embrace mediation, and thanked family elders and well-wishers for their consistent support during the process.

What Was the Dispute Between the Lodha Brothers?

For the past couple of years, there had been growing speculation about internal conflicts within the Lodha family, especially over brand identity and overlapping perception in the real estate market.

This formal resolution not only settles personal and professional boundaries but also brings clarity to the market, allowing both Lodha Group and HoABL to function independently under their respective leaderships.

Also Read: Lodha delivers 88% YoY growth in pre-sales with strongest ever Q2 performance

The post Lodha Brothers Resolve Disputes, Clarify Brand Ownership appeared first on Square Feat India.

1. You will not say anything wrong about each other.
2. You will not fight with each other.
3. You have no right against each other’s business or shareholding.
4. Neither of you have to give anything to each other.
5. You will not interfere in any manner with each other’s business.
6. Bring an end to all your disputes, respect each other and try to help each other.

Manju Lodha also reflects on the legendary bond of Ram and Laxman as she implores her sons to reconcile and preserve the unity and legacy of the Lodha family. She reminds them that their differences should never overshadow the deep familial bonds that have defined their shared history and success.

This exclusive letter adds a new dimension to the ongoing Lodha family dispute, highlighting not only the business implications but also the profound personal toll of their public feud. As the dispute continues to attract media attention, the hope remains that these clear directives may pave the way for reconciliation and restore harmony within the family. Further updates will follow as more details emerge on the path toward unity.

Background:
A family dispute within one of India’s leading real estate dynasties has come to light amid allegations of unauthorized use of the “Lodha” brand name. The Lodha brand, established in the 1980s and secured as a registered trademark by 2010, symbolizes decades of legacy and stands as one of India’s most prominent real estate companies. However, Abhishek Lodha, CEO of Macrotech Developers Ltd (popularly known as Lodha Group), contends that his younger brother Abhinandan Lodha’s venture, House of Abhinandan Lodha (HoABL), has been misusing the “Lodha” and “Lodha Group” names in its marketing campaigns. This controversy traces back to the family settlement between 2015 and 2017, when Abhinandan exited the core operations with a ₹1,000 crore payout, while Abhishek and the parents inherited a significant debt of ₹20,000 crore. Since Abhinandan launched HoABL in 2021, allegations have surfaced that his company has leveraged the prestigious Lodha brand to mislead customers into believing there is an association with Macrotech Developers. Despite repeated objections from the Trademark Registry and attempts to resolve the issue amicably, the alleged unauthorized use continued from 2021 to 2025, leading to significant market confusion and raising critical legal and ethical concerns over trademark infringement and brand integrity.

Also Read: Abhishek Lodha Alleges Unauthorized Use of Lodha Brand by Brother Abhinandan Lodha’s HoABL

The post I DIRECT YOU: MANJU LODHA URGES ABHISHEK & ABHINANDAN TO END FEUD, REMEMBERING RAM & LAXMAN appeared first on Square Feat India.

The Lodha brand, built over four decades, is a registered trademark and represents one of the most prominent real estate companies in India. However, Abhishek Lodha alleges that HoABL has been using the “Lodha” and “Lodha Group” names in its marketing materials, leading to significant market confusion.

Key Timeline

• 1980s: Lodha brand established, offering residential and commercial properties.
• 2010: Trademark registration for “Lodha” and “Lodha Group” secured.
• 2015-2017: Family settlement executed; Abhinandan separated with ₹1,000 crore payout while Abhishek and parents took on ₹20,000 crore debt.
• 2021: Abhinandan launched HoABL; Macrotech Developers listed on NSE and BSE under Abhishek’s leadership.
• 2021-2023: HoABL allegedly used Lodha branding in campaigns, prompting objections from the Trademark Registry and Abhishek Lodha.
• 2023-2025: Alleged unauthorized use continues despite multiple attempts at resolution, causing market confusion.

Family Settlement and Dispute

During the family settlement, Abhinandan opted out of managing construction or debt and started HoABL, focusing on plotted developments. Allegations claim HoABL leveraged the Lodha brand name, misleading buyers into believing it was connected to Macrotech Developers.

Market and Legal Implications

Abhishek Lodha contends that HoABL’s actions damage the Lodha brand’s reputation and mislead customers. Despite repeated attempts to resolve the issue amicably, the alleged unauthorized use persists, raising legal and ethical concerns over trademark infringement and brand integrity.

As the dispute escalates, the industry is closely watching the outcome of this high-profile conflict.

Also Read: Lodha marks entry in Matunga, launches its new project at Bhaudaji Road

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