The city has outperformed traditional tech hubs by a wide margin, selling over 4 times the value of luxury homes compared to Bengaluru, which recorded ₹1,957 crore in transactions during the same period.

Despite trailing in overall value, Bengaluru stood out as the fastest-growing luxury market, with a 52% year-on-year surge in unit sales, signaling rapid expansion into new high-end residential corridors.

Hyderabad’s Dominance Driven by Scale

Hyderabad’s luxury housing market has undergone a significant transformation, growing 3.5 times in just four years—from ₹2,447 crore to ₹8,562 crore. A key driver of this growth is the large size of properties, with nearly 57% of units exceeding 8,000 sq. ft.

High-end villas and row houses contributed 40% of the total transaction value, indicating strong demand for spacious, premium living. Areas like Kokapet have emerged as major luxury hubs, alone accounting for ₹1,298 crore in sales.

Bengaluru’s Growth Momentum

While smaller in size, Bengaluru’s luxury market is expanding rapidly. The number of ultra-luxury units sold increased from 84 in FY’25 to 128 in FY’26, reflecting strong buyer momentum.

Emerging micro-markets like Rajanukunte have become hotspots, contributing ₹572 crore in sales. Notably, the city’s North-West corridor witnessed explosive growth—from ₹11 crore to ₹654 crore within a year, highlighting new geographic expansion.

Chennai: A Niche Prestige Market

Chennai continues to operate as a prestige-driven but niche luxury market, with total sales of ₹727 crore in FY’26. Prime locations such as Abhiramapuram and Alwarpet dominate this segment.

However, growth remains relatively constrained due to a smaller pool of high-income buyers, linked to comparatively lower Grade A office leasing activity in the city.

“Value for Space” Advantage

One of the most striking insights from the report is the space advantage in Hyderabad. For an investment of ₹10 crore:

• Buyers get ~6,210 sq. ft. in Hyderabad
• ~3,930 sq. ft. in Bengaluru
• ~4,290 sq. ft. in Chennai

This “value-for-space” proposition has become a major factor attracting ultra-high-net-worth buyers to Hyderabad.

Market Outlook

Industry experts believe South India’s luxury housing market is entering a new phase of differentiation:

• Hyderabad offers scale and volume leadership
• Bengaluru brings speed and expansion
• Chennai retains legacy prestige positioning

The report suggests that investors will need city-specific strategies, as each market evolves with distinct demand drivers and growth trajectories.

Key Highlights

• Hyderabad: ₹8,562 Cr sales | 625 units | Top locality: Kokapet
• Bengaluru: ₹1,957 Cr sales | 128 units | Top locality: Rajanukunte
• Chennai: ₹727 Cr sales | 58 units | Top locality: Abhiramapuram
• Growth (YoY): Bengaluru +52%, Chennai +49%, Hyderabad +10%

Also Read: Godrej Properties enters Hyderabad

The post Hyderabad Leads South India’s Luxury Housing Market with ₹8,562 Cr Sales in FY’26; Bengaluru Sees Fastest Growth appeared first on Square Feat India.

The project is located in Bengaluru’s North Bengaluru micro-market, one of the fastest-growing residential corridors in the city due to its proximity to the Kempegowda International Airport and major employment hubs.

Strong Demand for Township Living

According to the developer, the strong response reflects rising homebuyer interest in integrated township developments, where housing is combined with social infrastructure, open spaces, and lifestyle amenities within a single master-planned community.

Reeza Sebastian Karimpanal, Chief Revenue Officer – Residential at Embassy Developments, said the project’s response highlights a shift in homebuyer preferences.

“Homebuyers today are looking beyond individual apartments and prioritising communities that offer security, open spaces, lifestyle continuity for families and the convenience of daily life within a single managed environment,” she said.

Project Details

Embassy Verde Phase II has a saleable area of approximately 7.38 lakh square feet and includes 702 residential units.

The project offers a mix of 1, 2, 2.5 and 3 BHK apartments, with sizes ranging from 601 sq. ft. to 1,344 sq. ft., targeting a wide range of buyers—from young professionals to growing families.

The apartments are designed to maximise natural light, efficient layouts and functional living spaces, aligning with current homebuyer demand for compact but well-planned homes.

Embassy Springs: Large Township Development

The project forms part of the 288-acre Embassy Springs township, which has emerged as a prominent residential destination in North Bengaluru.

The township features:

• 45+ acres of green open spaces
• 100+ lifestyle amenities
• An 18-kilometre internal road network
• Embassy Academy, a CBSE-affiliated school within the development
• A senior living community and social infrastructure

Located about 15 minutes from Kempegowda International Airport, the township also offers connectivity to key employment hubs in the northern corridor of the city.

North Bengaluru Remains a Key Growth Corridor

North Bengaluru continues to attract strong developer and buyer interest due to infrastructure development, airport proximity and the presence of major tech and business parks.

Embassy Developments said it has already launched projects with around ₹4,300 crore of Gross Development Value (GDV) in North Bengaluru during FY26 and plans to add approximately ₹12,500 crore worth of projects in upcoming phases.

The company said it intends to continue expanding its residential portfolio in the region as demand for large integrated communities continues to grow.

Also Read: Embassy Developments to Launch Premium 14-Acre Residential Project at Embassy Springs in Bengaluru

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The rapid growth is being driven by a combination of infrastructure expansion, proximity to major employment hubs, and relatively affordable entry prices compared with established residential locations.

Strong Price Momentum and Future Growth

Average residential prices in the Sarjapur–Attibele belt have risen from around ₹4,568 per sq. ft. in 2022 to approximately ₹7,800 per sq. ft. by the end of 2025. Market estimates suggest the upward trend will continue, with prices projected to reach about ₹9,730 per sq. ft. by 2028, representing a further 25% appreciation over the next three years.

The corridor’s growth reflects broader housing market momentum in Bengaluru. Between 2022 and 2025, the city saw nearly 2.49 lakh homes launched and about 2.41 lakh units sold, highlighting strong demand in India’s leading technology hub.

Strategic Location Between Tech and Industrial Hubs

One of the key reasons behind the corridor’s rapid rise is its strategic location along State Highway 35, offering connectivity to major employment clusters such as Electronic City, Whitefield, and the Outer Ring Road.

The stretch between Sarjapur Police Station and Attibele junction is increasingly being viewed as a self-sustaining residential micro-market.

Dr. Prashant Thakur, Executive Director and Head – Research & Advisory at ANAROCK Group, says the corridor benefits from its location between Bengaluru’s technology ecosystem and the manufacturing belt near Hosur.

“A key factor behind the corridor’s growing appeal is its placement between two strong economic zones — Bengaluru’s IT-ITeS hub and the manufacturing ecosystem around Hosur. Attibele and Bommasandra have evolved into important bases for manufacturing, logistics and warehousing, while tech parks in Electronic City and Sarjapur Road continue to attract global occupiers.”

Steady Supply Driven by New Residential Projects

The Sarjapur–Attibele corridor has also witnessed strong developer interest over the past few years. Between 2022 and 2025, the micro-market saw nearly 17,100 new residential units launched, with the highest annual supply of over 7,530 units recorded in 2022.

The area’s housing mix has evolved significantly over time. Initially dominated by plotted developments and villas, the market is now seeing an increasing number of apartment projects as demand grows from professionals working in nearby tech hubs.

Infrastructure Projects to Strengthen Connectivity

Major infrastructure developments are expected to further accelerate growth along the corridor.

Key upcoming projects include the Satellite Town Ring Road, the Peripheral Ring Road, and the 23-km Namma Metro extension towards Bommasandra, Attibele and Hosur under the Namma Metro.

These projects are expected to improve connectivity across Bengaluru’s southern and eastern regions while easing traffic congestion.

Another development expected to boost the corridor’s attractiveness is a proposed greenfield airport near Hosur, located approximately 20–30 km from Attibele. If implemented, the project could significantly enhance regional connectivity and stimulate further real estate activity.

Social Infrastructure Catching Up

Alongside transport infrastructure, social infrastructure in the corridor has also improved significantly. The area already hosts several schools, universities and healthcare facilities, while upcoming retail developments and malls are expected to address the current gap in large-format shopping and entertainment options near Attibele.

Emerging as Bengaluru’s Next Housing Frontier

As Bengaluru continues to expand outward, Sarjapur–Attibele Road is increasingly being viewed as the city’s next residential growth frontier. With strong price appreciation, improving connectivity and rising housing demand, the corridor is attracting both end-users and long-term investors.

According to industry experts, the combination of tech employment hubs, industrial growth and infrastructure upgrades could sustain demand and capital appreciation in the micro-market over the coming years.

Also Read: India’s Real Estate Market Shows Resilience in 2025 Despite Global Headwinds

The post Sarjapur–Attibele Corridor Outpaces Bengaluru Housing Market with 71% Price Growth appeared first on Square Feat India.

Spanning 14 acres and encompassing 1.55 million square feet of saleable area, the new residential enclave will feature over 800 luxury apartments in 2, 3, and 4 BHK configurations, designed for homebuyers seeking spacious layouts and superior finishes. The launch is expected by December 2025.

A Landmark Expansion in Embassy Springs

The new project marks another milestone for Embassy Developments within the 288-acre Embassy Springs township, which is already regarded as one of Bengaluru’s most thoughtfully designed urban ecosystems.

• Location advantage: Situated in North Bengaluru, Embassy Springs offers excellent connectivity to Kempegowda International Airport, as well as easy access to employment hubs, educational institutions, healthcare centres, and social infrastructure.
• Community living: The upcoming residential project will feature landscaped open spaces, green walkways, and community zones designed to promote wellness and interaction.
• Design philosophy: Embassy’s latest offering will integrate contemporary architecture, natural ventilation, and high-end finishes, setting a new benchmark for premium living in the region.

Part of Embassy’s Growing Residential Portfolio

This launch follows the successful sell-out of Embassy Paradiso, another residential phase at Embassy Springs, underscoring the strong market demand for high-quality homes within integrated townships.

The company is also planning additional residential projects in Whitefield and North Bengaluru, signalling its strategic expansion across the city’s most dynamic micro-markets.

A spokesperson from Embassy Developments said,
“This new project at Embassy Springs builds on our commitment to creating premium, well-connected, and sustainable communities. The strong response to our earlier launches reinforces Bengaluru’s demand for larger, lifestyle-driven homes that combine luxury with livability.”

Embassy Springs: North Bengaluru’s Integrated City

Embassy Springs has emerged as a benchmark in township living, combining residential, commercial, educational, and recreational zones within one master-planned ecosystem. It features plotted developments, villas, apartments, and community facilities, along with retail and leisure spaces that make it a self-sustaining urban destination.

With this new residential launch, Embassy Developments aims to strengthen its footprint in North Bengaluru’s fast-evolving residential corridor and cater to the growing aspirations of urban homebuyers seeking quality, connectivity, and community living.

Also Read: Embassy Developments Ltd. Signs Rs 1,125 Crore Land Deal with Lam Research in Bengaluru

The post Embassy Developments to Launch Premium 14-Acre Residential Project at Embassy Springs in Bengaluru appeared first on Square Feat India.

Q2 Housing Sales: MMR Tops Despite Nationwide Dip

India saw 96,285 units sold in Q2 2025, down from 1.2 lakh units in Q2 2024. MMR accounted for one-third of all sales, maintaining its lead despite a 25% annual decline.

City-wise Housing Absorption (Units Sold)

“The second quarter of 2025 was a rollercoaster for the housing sector. Global and domestic tensions led many buyers to pause. Yet, MMR remains the largest housing market,” said Anuj Puri, Chairman, ANAROCK Group.

New Launches Decline in MMR, But Remain Strong

New supply across India dropped 16% YoY, but MMR saw the highest number of units launched—28,165 units—despite an 8% drop over Q1.

City-wise New Launches (Units)

“Developers were cautious in Q2. MMR led supply but cut back compared to last year due to high inventory and price pressures,” said Puri.

Inventory & Price Trends: MMR Holds Despite Pressure

Unsold inventory across India marginally increased to 5.62 lakh units, while MMR still has one of the highest volumes. Yet, price hikes across cities continued, with NCR seeing a 27% YoY rise and Bengaluru 12%. MMR held steady with modest quarterly movement.

“If prices remain under control and interest rates stay low, we could see a rebound in Q3,” Puri added.

Segment Focus: Luxury Still Leads New Supply

• 46% of new launches were in the luxury & ultra-luxury segment (>INR 1.5 Cr)
• Mid (INR 40–80 lakh) and Premium (INR 80 lakh–1.5 Cr) segments saw 21% each
• Affordable housing contributed just 12%

MMR continues to focus heavily on mid and upper-mid segment housing, catering to aspirational buyers and investors alike.

Also Read: New Home Launches Dominate Sales in Top 7 Indian Cities in 2024

The post MMR Records Highest Home Sales in Q2 2025 Even as India Sees 20% Decline appeared first on Square Feat India.

The quarterly report reveals a notable shift towards premium properties, contributing to the increased average registered sales value, which stands at ₹0.69 crore—up 9% from the previous quarter. This trend underscores the market’s resilience and expanding appeal of high-value residential properties.

Market Leaders and Trends

Prestige Group emerged as the leading developer with the highest number of transactions, recording 255 units sold. Following closely, Godrej Properties secured 126 transactions. The Embassy Group topped the list for home sales value, amassing ₹391 crores, largely driven by their Embassy Springs project in Devanahalli. This indicates a strong demand for plotted developments in amenity-rich gated communities.

Top Developers by Transactions and Sales Value

In terms of transaction volume, the top developers for the April-June 2024 period are:

1. Prestige Group – 255 transactions
2. Godrej Properties – 126 transactions
3. Sattva Group – 113 transactions
4. Embassy Group – 108 transactions
5. Provident Housing – 107 transactions

For home sales value, the leaders are:

1. Embassy Group – ₹391 crores
2. Prestige Group – ₹264 crores
3. Godrej Properties – ₹88 crores

Micro Market Performance

North Bengaluru continues to lead the market, contributing 35% of the total transactions. Areas like Sadahalli and Devanahalli are notable hotspots, with Sadahalli recording the highest sales value and Devanahalli leading in transaction volume. South Bengaluru follows with a 30% share, where localities such as Electronic City and Jayanagar have shown strong performance.

Budget and Area-wise Trends

A significant 62% of transactions were for properties priced below ₹50 lakhs, while 23% were in the ₹50 lakhs to ₹1 crore range. Homes sized between 1,000 and 1,500 sq. ft. are in high demand, reflecting a preference for larger living spaces post-pandemic.

Outlook

Sopan Gupta, Principal Partner at Square Yards, highlighted the continued upward trajectory of Bengaluru’s residential market despite challenges like flooding and water shortages. He noted the resilience of homebuyer demand, supported by a strong IT sector and evolving work models. Gupta expressed optimism about the market’s future, driven by anticipated infrastructure upgrades and new IT parks that are expected to bolster both commercial and residential demand.

With ongoing developments and infrastructure improvements, Bengaluru’s residential real estate market is poised for sustained growth, with branded developers and quality projects set to lead the way.

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