Housing Boom with a Twist: New Launches Jump 13% but Buyers Turn Cautious in Q1 2026

India’s housing market saw record-breaking launches in Q1 2026, but slower sales growth signals cautious buyers. Premium homes dominate demand, reshaping the real estate landscape.

Embassy Developments Sells 450+ Units Worth ₹860 Crore at Embassy Greenshore Launch in Bengaluru

Embassy Developments has achieved ₹860 crore in bookings at the launch of Embassy Greenshore in North Bengaluru, selling over 450 units within five days. The project, positioned as an “affordable luxury” offering within Embassy Springs, features larger-format homes, high-privacy planning, and premium amenities.

Embassy Developments to Launch Six Residential Projects Worth ~₹10,300 Crore in North Bengaluru

Embassy Developments will launch six residential projects valued at ~₹10,300 crore in North Bengaluru, including premium apartments and villa communities across 5.6 million sq. ft., reinforcing its strong FY26 growth strategy.

Premium Housing Surges as Mass Segment Slows: 62% of India’s H1 2025 Sales Now Above ₹1 Crore

In H1 2025, India’s housing market saw a 13% decline in total sales, but premium homes priced above ₹1 crore surged to form 62% of transactions. Q2 saw a 7% rise in sales, signaling a market shift towards high-value, luxury housing.

TVS Emerald Expands Presence with 10-Acre Land Acquisition in Bengaluru

TVS Emerald has acquired a 10-acre land parcel in Sathnur, Bengaluru, with a development potential of 1.4 million sq ft and an estimated revenue of ₹1600 crore. This marks the company’s fourth land acquisition in FY 2024-25, bringing its total revenue potential from land deals to ₹5300 crore.