Embassy Greenshore spans nearly 14 acres and offers 1.55 million sq. ft. of saleable space, comprising 878 apartments in 2, 3, and 4 BHK configurations across two phases. The company launched Phase 1 with 700 units spread across 1.34 million sq. ft. of saleable area.

Positioned as an “affordable luxury” project, Embassy Greenshore introduces larger-than-typical apartment sizes for the upper-mid segment, offering homebuyers an aspirational living environment at competitive pricing for the North Bengaluru micromarket.

A major highlight of the project is its master planning—ensuring high privacy with no apartment facing another—and a dedicated ~3-acre central park. The project includes multiple leisure amenities distributed across the podium, along with premium finishing standards such as marble flooring, tucked-away walk-in wardrobes, and expansive living layouts.

Located close to Kempegowda International Airport and major employment hubs, Embassy Greenshore benefits from being part of the Embassy Springs ecosystem, which features green landscapes, curated infrastructure, and facilities including Embassy Academy, a CBSE-affiliated school.

Reeza Sebastian Karimpanal, Chief Revenue Officer – Residential at Embassy Developments, said the response reflects homebuyers’ growing demand for more space, privacy, and refinement. She added that Phase 2, featuring a premium tower, will be launched in January 2026.

This milestone follows the recent sell-out of Embassy Paradiso in the same township, underscoring Embassy Developments’ growing dominance in North Bengaluru’s residential market and signaling a strong start to its upcoming launch pipeline.

Also Read: Embassy Developments to Launch Premium 14-Acre Residential Project at Embassy Springs in Bengaluru

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These launches are expected to fuel premium housing supply across Bengaluru’s fastest-growing real estate corridor, supported by strong lifestyle demand, improved infrastructure, and increasing homebuyer preference for integrated and community-led living.

Two RERA-Approved Projects Within Embassy Springs

Among the new launches are Embassy Greenshore and Embassy Verde Phase II, both RERA-approved premium residential developments inside the Embassy Springs integrated township.

Embassy Greenshore will feature 800+ apartments with 2, 3, and 4 BHK configurations, offering:

• Larger internal layouts and improved specifications
• High-quality finishes
• Community-focused amenities

Embassy Verde Phase I received overwhelming demand and is fully sold-out. Phase II is positioned to attract buyers seeking value opportunities within the township, driven by the long-term promise of the North Bengaluru region.

New Premium Development in Hebbal to Launch in FY26

A significant launch planned for FY26 includes a 10-acre residential development in Hebbal, located adjacent to the sold-out landmark Embassy Lake Terraces.

The project will offer 600+ premium residences in:

• 3 BHK (medium & large)
• 4 BHK configurations

It caters to buyers preferring spacious and contemporary homes close to job hubs, high-quality infrastructure, and future urban growth.

Upcoming Villa Projects Covering 116 Acres

Further expanding its portfolio, Embassy will introduce:

• An invite-only villa community
• A premium villa project

Together spanning 116 acres and expected to launch within the current financial year.

In total, the new developments represent ~5.6 million sq. ft. of residential potential, strengthening Embassy’s leadership in Bengaluru’s premium housing segment.

Management Commentary

Aditya Virwani, Managing Director, Embassy Developments Ltd., said:

“With RERA approval for two of our projects, we have entered an exciting phase of growth and are confident of achieving our pre-sales target of approximately ₹5,000 crore for FY26. Bengaluru’s premium housing market is evolving rapidly, driven by changing lifestyle preferences, a growing demand for integrated communities, and a focus on well-designed homes. The investment hotbed of North Bengaluru continues to be one of our most strategic markets, reflecting the aspirations of India’s new generation of homeowners.”

Project Success & Pre-Sales Achievements

The company recently achieved a complete sell-out of Embassy Paradiso, a luxury plotted development inside Embassy Springs, recording pre-sales of ~₹204 crore.

Also Read: Embassy Group Repays ₹1,748 Crore Debt, Strengthens Financial Position

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India’s residential market is witnessing a clear shift in consumer preferences toward premium housing, with homes priced above ₹1 crore now forming 62% of all housing sales in H1 2025, according to JLL’s latest Residential Market Update.

Despite a 13% year-on-year (Y-o-Y) dip in H1 sales volumes, the second quarter (Q2) of 2025 posted a 7% rise in quarterly sales, reaching 69,530 units, signaling a strong mid-year rebound. The ₹3–5 crore and ₹5 crore+ categories emerged as fastest-growing segments, outpacing demand in the mass market.

India Residential Market Overview – H1 2025

Ticket Size Break-up: H1 2025 vs H1 2024

City-wise Residential Sales – H1 2025

New Launches: H1 2025

Despite slower overall launch momentum, premium housing launches surged, particularly in Chennai, Kolkata, and Bengaluru.

Capital Value Growth – Q2 2025

Expert Insights

“The steady growth in luxury home sales indicates rising buyer affluence and a focus on value-driven transactions. While sales in the ₹1 Cr+ category grew 6%, sub-₹1 Cr homes dropped 32% year-on-year.”
— Dr. Samantak Das, Chief Economist and Head of Research, JLL India

“Despite fewer launches, developers are aligning with premium demand. Launches of ₹1 Cr+ homes more than doubled YoY. Cities like Chennai and Kolkata led this transition.”
— Siva Krishnan, Head – Residential Services, JLL India

Outlook: Value, Affordability & Premiumization

The combination of a likely repo rate cut, easing inflation, and growing urban affluence is expected to support sustained growth in India’s housing market. While price appreciation may moderate, especially in the premium segment, demand for well-located, high-value homes remains resilient, particularly in Mumbai, Bengaluru, Pune, and Delhi NCR.

Also Read: Luxury Housing Unsold Stock Rises 10%.

The post Premium Housing Surges as Mass Segment Slows: 62% of India’s H1 2025 Sales Now Above ₹1 Crore appeared first on Square Feat India.

Strategic Expansion in Key Markets

This marks the fourth land acquisition by TVS Emerald in the current financial year. Prior to this, the company acquired:

• A 12-acre land parcel on Radial Road, Chennai
• A ~4.8-acre land parcel in Padur, Chennai
• A 4-acre land parcel in Thanisandra, Bengaluru

With these acquisitions, the overall development potential of TVS Emerald’s ongoing and upcoming projects now stands at 8.2 million sq ft.

Leadership Vision & Market Positioning

Sriram Iyer, Director and CEO of TVS Emerald, emphasized the company’s steady expansion in major real estate hubs. “We have been growing steadily with multiple acquisitions across Chennai & Bengaluru. The acquisition of this land parcel – our 4th this year – will only help us further consolidate our position in the market. Our presence in key micro-markets will help us move closer to a leadership position and reinforce our position as a trusted brand in the residential space.”

Implications for the Real Estate Market

TVS Emerald’s strategic investments highlight the growing demand for residential and mixed-use developments in Chennai and Bengaluru. With a robust pipeline of projects, the company aims to cater to the evolving needs of homebuyers while strengthening its market footprint.

As the company continues its expansion, industry experts anticipate that TVS Emerald’s increasing footprint in high-growth micro-markets will further elevate its position as a key player in India’s real estate sector.

Also Read: Bengaluru Housing Market

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Bengaluru, the Silicon Valley of India, is synonymous with technological expertise and economic growth. Its skyline, replete with towering skyscrapers and vast residential tracts, speaks volumes of its booming real estate sector driven by India’s thriving IT and corporate sectors. The past few years have seen Global Capability Centres (GCCs) emerge as a dominant factor in Bengaluru’s real estate dynamics.

GCCs are the Offshore Development Centres of global enterprises. These centres, driven by government policies, have highly impacted the residential and commercial real estate sectors of Bengaluru, besides raising the city’s global status. Bengaluru was the first choice for setting up GCCs in India because of its skilled manpower, innovative infrastructure, and cosmopolitan culture.

Favourable Government Policies Driving GCC Expansion

The Karnataka Government’s GCC Policy, which aims to set up 500 new GCCs by 2029, has been significantly driving the state’s urban growth. Besides bringing multinationals from all around the globe to Karnataka, the GCC policies of the state have driven significant infrastructure investments. This includes the enhancement of the Bangalore Metro and the Peripheral Ring Road, as well as the upcoming knowledge, wellbeing, and innovation city – KWIN city. These projects are aimed at connecting and improving infrastructure, thus making Bengaluru a desirable hub for residential and commercial investment.

Additionally, the policy is expected to create 3.5 lakh jobs, which will bring countless professionals to the city.

Also, the government’s efforts towards sustainable urban growth have promoted developers to embrace green building practices and eco-friendly designs. These initiatives align with the sustainability goals supported by multinational corporations operating GCCs, thus creating an appealing link between policy and real estate development.

Thriving Commercial Realty Driving Demand for Residential Spaces

The growth of GCCs has propelled Bengaluru’s commercial real estate sector. Industry reports show that between 2020 and 2023, Bengaluru accounted for 26.4 million square feet of GCC leasing, or 37% of total GCC leasing, thus making Bengaluru the largest contributor in this particular segment. Also, demand for commercial space has gone up, along with rental values as multinational companies are increasingly setting up large facilities. Occupancy percentages in business districts are also on the rise. A report by CREDAI and CRE Matrix says that the supply of high-end office space in six major cities has exceeded 700 million square feet, with Bengaluru accounting for the largest share at 28%.

Such high demand for commercial properties is creating ripples in the residential market as well. Let’s see how:

The GCC influx in Bengaluru has driven considerable economic growth by generating high-paying jobs and attracting affluent expatriates and skilled professionals. These employees, mainly mid-level and senior professionals, look for upscale living spaces to stay nearby, which in turn has increased the demand for luxurious apartments, gated communities, and smart homes designed with modern amenities in Bengaluru. The growing popularity of smart homes with installed IoT-enabled devices, energy-efficient systems, and advanced security solutions resonates with the tech-savvy lifestyle of GCC employees.

Residential Real Estate Trends

Evolving employee preferences have transformed the residential real estate scene in Bengaluru. Developers are now focused on developing high-end projects in North Bengaluru and districts like Whitefield, Sarjapur Road, and Outer Ring Road, which are conveniently located near major IT and GCC hubs. These areas provide proximity to workplaces besides offering serene and well-structured living environments. Consequently, integrated townships and mixed-use developments, which integrate residential, commercial, and recreational spaces, have gained immense popularity in such regions. For GCC professionals, it means convenience, connectivity, and improved living conditions.

Co-living spaces are equally gaining traction in Bengaluru, particularly among younger professionals and expatriates. Besides being affordable and flexible, these shared accommodations offer a sense of community, thus making them ideal for Bengaluru’s migrant workforce. Furthermore, the hybrid work model is also influencing the residential realty sector. More professionals look for homes that can also serve as productive workspaces. Consequently, developers are designing properties with dedicated office areas, high-speed internet, and ergonomic features to cater to these requirements.

Opportunities in Residential Real Estate Going Forward

GCCs’ influence on Bengaluru’s residential real estate market will increase in the coming years. The city will gain further recognition as a real estate hotspot as it solidifies its standing as a top spot for global capability centres. What’s more, the infrastructure development driven by GCCs has led to rising property prices in significant locations. Thus, developers in Bengaluru are reaping the benefits of the growing housing demand through innovative construction technologies and design principles to cater to the tastes and preferences of GCC employees. Smart city concepts, ranging from integrated digital infrastructure to sustainable practices, are also becoming part and parcel of residential projects. These developments address the requirements of professionals in the GCCs besides positioning Bengaluru as a global city offering premium living experiences. Due to its focus on urban planning, sustainable growth, and policy support, the city is well-positioned to maintain its competitive edge.

Future Prospects: Bengaluru as a Global Hub

With GCCs projected to generate an economic output of $50 billion by 2029, Bengaluru’s real estate market is set to grow exponentially. Property prices in prime GCC locations, such as North Bengaluru, are already seeing significant appreciation, averaging over ₹7,000 per square foot. These trends make the city a magnet for investors and end-users alike. Continued investment in infrastructure, sustainable development, and innovative real estate solutions should make Bengaluru a hub of excellence not only for global businesses but also homeowners.

Also Read: Bengaluru property values

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The company’s Q2 FY 2024-25 sales hit a record ₹507 crores, marking its highest ever sales in a single quarter. Notable pre-launch projects, such as Codename Built Rare and Codename Unbelievable, generated over ₹700 crores in sales even before they officially launched. Codename Built Rare alone accounted for ₹450 crores of these pre-launch sales, demonstrating strong interest in high-end residential developments in Bengaluru’s premium areas like Indiranagar.

In addition to these pre-launch successes, other near-completion projects like Century Ethos, Century Wintersun, and Century Trails contributed over ₹300 crores to the company’s overall sales.

Century Real Estate’s growth comes amid a wider boom in Bengaluru’s real estate market, particularly in the luxury segment, which has seen a steady rise since 2020. Developers like Century are capitalizing on strong demand from homebuyers seeking larger, more luxurious homes with high-end amenities and integrated ecosystems.

“The demand for luxury homes in Bengaluru is growing rapidly, especially in the wake of the pandemic, as people seek more space and better amenities. We have adapted by offering homes that cater to these needs,” said Maninder Chhabra, Director of Sales, Marketing & CRM at Century Real Estate. “Our sales figures reflect the confidence buyers have in our ability to deliver quality developments in prime locations.”

The company’s focus on luxury and aspirational segments has attracted a broad base of buyers, including millennials, who are increasingly looking for well-designed, spacious homes in locations with easy access to urban conveniences. Over the past five years, Century Real Estate has experienced a tenfold increase in sales, with many of its new projects selling out quickly.

With its strong sales performance and several major launches planned, Century Real Estate is positioning itself to be one of the top developers in Bengaluru. The company’s leadership is optimistic about its continued success, citing its strategic focus on high-demand locations and commitment to delivering world-class developments.

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Bengaluru’s residential real estate market saw a slight dip in both transaction volume and value during the July-September 2024 quarter, with a total of 25,259 residential units registered, amounting to a transaction value of Rs. 15,739 crore. While there was a year-on-year decline of 8% in transaction volume and a 15% decrease in the overall sales value compared to Q3 2023, demand remains strong, with North Bengaluru emerging as the leading region in terms of sales activity.

Market Overview for Q3 2024

According to data from Square Yards, the July-September 2024 quarter recorded a modest slowdown in Bengaluru’s residential real estate sector after a period of rapid growth. The total transaction value of Rs. 15,739 crore reflects a 15% year-on-year drop from Rs. 18,505 crore in the same quarter of 2023, while the average price per home decreased by 7% to Rs. 62 lakh.

• Residential Transactions: 25,259 units registered, an 8% drop YoY
• Transaction Value: Rs. 15,739 crore, down 15% YoY
• Average Home Price: Rs. 62 lakh, down 7% YoY

While the overall market showed signs of moderation, Sopan Gupta, Principal Partner at Square Yards, emphasized that demand remains robust, particularly in the northern micro-market, with increased interest in both apartments and plots. He expects continued growth in the coming quarters, supported by ongoing infrastructure developments such as metro expansion and increased office space uptake from global tech firms.

Leading Developers and Key Projects

In terms of sales value, Embassy Group led the market with Rs. 295 crore in sales, driven by their projects Embassy Springs (a residential plotted development in Devanahalli) and Embassy Lake Terraces (an apartment project in Hebbal). Close behind in sales value was Prestige Group, with Prestige Golfshire leading their portfolio for the quarter.

In terms of transaction volume, Artha Property and Tata Realty were the top performers. Artha’s Emprasa Startup City in Hoskote recorded the highest number of transactions, followed closely by Tata’s New Haven project. Other developers like Birla Estates and Godrej Properties also made significant contributions to the market.

Top Developers by Home Sales Value (Q3 2024):

1. Embassy Group – Rs. 295 crore (Embassy Springs Plots)
2. Prestige Group – Rs. 120 crore (Prestige Golfshire)
3. Birla Estates – Rs. 83 crore (Birla Alokya)
4. The Phoenix Mills – Rs. 57 crore (Phoenix One)
5. Tata Realty – Rs. 53 crore (Tata New Haven)

Top Developers by Residential Transactions (Q3 2024):

1. Artha Property – 100 units (Artha Emprasa Startup City)
2. Tata Realty – 98 units (Tata New Haven)
3. Godrej Properties – 96 units (Godrej Royale Woods)
4. Prestige Group – 94 units (Prestige Marigold)
5. Embassy Group – 81 units (Embassy Springs Plots)

Area & Budget Trends

In the July-September 2024 period, the majority of Bengaluru’s residential transactions (86%) were in the sub-Rs. 1 crore price range. This indicates continued demand for affordable and mid-segment housing. Notably, apartments between 1,000 and 1,500 sq. ft. accounted for 47% of all transactions, signaling an ongoing preference for spacious homes, likely driven by hybrid work models in the IT sector.

Transaction Distribution by Area (Q3 2024):

• 1,000-1,500 sq. ft.: 47% of total transactions
• 500-1,000 sq. ft.: 18%
• 1,500-3,000 sq. ft.: 18%
• Below 500 sq. ft.: 3%

Transaction Distribution by Budget:

• Below Rs. 50 lakh: 68%
• Rs. 50 lakh-1 crore: 18%
• Rs. 1-2 crore: 8%
• Above Rs. 3 crore: 3%

Micro-Market Performance

North Bengaluru remained the dominant micro-market, accounting for 40% of all residential transactions. The area’s proximity to the Kempegowda International Airport, combined with growing demand for plots, particularly in areas like Chikkasanne and Chikkasandra, has driven activity. South Bengaluru came second with 25% of the market share, with prominent localities like Jayanagar and Electronic City standing out. Jayanagar also recorded the highest home sales value in the city at Rs. 469 crore.

Micro-Market Breakdown (Q3 2024):

• North Bengaluru: Rs. 5,826 crore (10,000 units)
• South Bengaluru: Rs. 3,539 crore (6,323 units)
• Central Bengaluru: Rs. 2,595 crore (1,927 units) – Highest average sales value of Rs. 1.35 crore
• East Bengaluru: Rs. 1,999 crore (3,003 units)
• West Bengaluru: Rs. 1,781 crore (4,006 units) – Most affordable micro-market with average sales of Rs. 44 lakh

Outlook

While Bengaluru’s residential market saw a slight correction in Q3 2024 following a period of strong growth, the city’s real estate sector remains buoyant due to strong end-user demand, favorable macroeconomic conditions, and infrastructure advancements. With the metro expansion, new tech parks, and improved office space uptake, the residential market is expected to continue its positive trajectory in the coming quarters, supported by both domestic and investor demand.

Also Read: Urban Vault Expands Office Space in Bengaluru’s CBD to Meet Rising Demand

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