The new system, a collaboration between the IGR and the Department of Registration & Stamps, allows for the complete online registration of property agreements, eliminating the need for physical visits to Sub-Registrar Offices (SROs). All key steps—including agreement drafting, Aadhaar-based e-KYC, biometric verification, and payment of stamp duty and registration fees—are now securely executed on a digital platform.

Speaking at the launch, the Honorable Inspector General of Registration, Maharashtra, stated that the initiative is a “transformative step” in bringing government services closer to citizens, aiming to provide “faster, transparent, and hassle-free registration services”. The system is expected to “bring a paradigm shift” in property transactions, improving the buyer experience and operational efficiency for developers.

Dr. Niranjan Hiranandani, a key figure in the Hiranandani Group, lauded the initiative as a “defining moment in the digital transformation of India’s real estate ecosystem”. He expressed pride that Hiranandani is a “first mover” in adopting this reform, emphasizing that technology and transparency are “the twin engines of progress”. The new system is expected to significantly reduce transactional friction and boost the ease of doing business for both domestic and NRI homebuyers.

The benefits of the new e-registration module extend to both buyers and developers. According to real estate experts, the online system reduces paperwork, saves time, and minimizes manual errors. It provides secure, real-time updates and allows parties to conduct transactions from any location at any time, without needing to be present at the same time or place. This initiative aligns with the “One State, One Registration” scheme, which allows citizens to register property documents at any of the 519 sub-registrar offices across Maharashtra, further enhancing convenience and accessibility.

Also Read: Hiranandani Communities launches 1mn sqft of Residential Sector at Hiranandani Fortune city, township in Panvel in FY 23 

The post Hiranandani Fortune City, Panvel, Becomes First to Implement Maharashtra’s New Online Property E-Registration appeared first on Square Feat India.

The ‘Real Estate 3.0: Technology-led growth’, the rise of PropTech is sweeping the real estate sector as an innovative digital transformation. Technology in the real estate segment which was largely confined to listing residential and commercial properties is now infiltrating every aspect of real estate, this and many other important topics were brought forth and discussed by the eminent real estate captains at the Premier Edition of CII-Colliers: Tech in Real Estate Conference.

The Summit was attended by 600+ industry delegates across India and witnessed the release of CII – Colliers Report, titled “Real Estate 3.0: Technology-led growth”. The summit was addressed by leaders from the real estate and Facilities Management fraternity alongside technology providers like, Ms Sangeeta Prasad, Group CEO, Runwal Group, Mr Vinod Rohira, Managing Director and CEO, Commercial Real Estate & REIT, K Raheja Corp, Mr Sanjeep Samanta, Director, General Affairs, Samsung India, Mr Praveen Vasudeva, Director Global Real Estate, Asia Pacific & Japan, IBM, Mr Dinesh Wadehra, Global Operations Head, Wipro, Mr Abhay Tiwari, Head Datacenter Delivery, India, Microsoft, Mr Roshan Gowda, Sub Regional Head, Global Real Estate and Facilities, SAP, Mr Rahul Mendiratta, Real Estate and Facilities Lead,  Asia-Pacific Middle East and Africa, Mondelez International, Mr Amit Ramani, Founder and CEO, AWFIS, Mr Sumeet Anand, Head Corporate Properties Group, Wells Fargo, Ms. Nidhi Marwah, Group Managing Director, The Executive Centre, Ms. Sandhya Ganapathy, Head of Corporate Communications, Security and Real Estate, 3M India, Mr. Raja Seetharaman, Co-Founder, Propstack to name a few.

“To give a leg-up to their businesses, landlords and occupiers are focusing on technology is at the core of their strategy. For developers, high-performance buildings can lead to better occupier retention and lower operational costs. Studies suggest that full-scale digitization can help the construction sector generate cost savings of 12-20% annually. Our APAC benchmarks too suggest that green buildings can lead to operational cost savings of up to 37%. However, it is not just more savings. Such buildings also lead to enhanced wellness of employees in the buildings. Overall, the real estate sector is on the cusp of a change, with huge untapped opportunities for higher efficiency and savings. In the next 5 years, technology is going to be a game-changer in altering the workplace,” said Ramesh Nair, Chairman – CII Conference on Tech in Real Estate & CEO, India and Managing Director, Market Development, Asia, Colliers.

A wide range of disrupting technologies including- AI, VR, IoT, and blockchain can play a pivotal role in reshaping the real estate business. Colliers’ latest report on Technology in Real estate portrays that technology has set its pace to re-imagine the core processes and business models of real estate. Moreover, with the onset of the pandemic, technology has advanced at a faster rate as people across the globe have started adapting to the rapid change. The report, in detail, describes how technology is making an impact in the domains of construction management, project management and portfolio management in the real estate sector.

From planning and design to construction techniques to building facilities management and property management, developers and occupiers are exploring the usage of technology across the spectrum. They are reimagining existing processes and norms, with technology paving the way for the ‘buildings of the future. PropTech is expected to grow significantly over the next few years which will result in ease of transactions, transparency, and advanced technology.

Technology can bring radical changes in the construction sector

Over the last two years, developers have been more open to integrating technology at various stages of construction. Developers have started using tools like drones, robotics, building information modeling (BIM), 3D printing, and virtual reality (VR) to improve quality, reduce the time taken for construction and elevate the efficiency of construction technologies. Further, High-performance buildings (HPB) too have evolved with the use of technology which can help achieve sustainability and reduce carbon footprints. Developers have also started using popular tools for construction management like CoGence, CoPro, Primavera and Microsoft Projects, which will further increase efficiency in construction.

Technology- a key enabler in the workplace

With the world moving towards a collaborative work environment with improved efficiency, technology plays a very central role. While landlords can use technology as a tool to attract tenants, occupiers can use it as a tool to improve workplace culture and improve innovation and productivity. Further, the use of technology across the spectrum is likely to enhance the overall employee experience and help achieve green goals even in a hybrid working environment. Tools and techniques used at workplaces.

Technology provides a one-stop solution for all the stakeholders and eases the transaction process

Technology is playing a pivotal role in the residential segment, by facilitating owning/renting property for end users, landlords, tenants, investors, brokers starting from the initial screening to closing a deal, seamlessly. Overall, technology will change the way business is conducted, provide insights to tenants on how the space can be used, and helps evaluate investments, leasing, and purchasing opportunities.

Overall, technology has gradually seeped into almost all facets of the real estate sector. PropTech is expected to holistically grow with a combination of adopting AI and machine learning, blockchain, VR/AR, SaaS, and IoT. The rise and swift adoption of technology will be the cornerstone to maintaining and elevating operations in the new normal that we are in. The real estate sector is continuously evolving and bringing with it greater transparency and accountability. These factors are vital in bringing in more investments into the sector and heralding it towards global standards.

Also Read: Government’s intervention to cut import duties on steel, cement will spur realty demand

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Here are six marketing tips that can help real estate professionals, builders, real estate agents to have sales.

Recently Godrej had. announced that it sold 500 homes. These homes were sold in the second half of March. They say this was possible as the company focused on digital sales tools to sustain operations despite the lockdown.

Gaurav Gupta, a marketing and communication expert, who has worked in the real estate industry for one and half decade has shared six marketing tips for battling the lockdown digitally.

1. GIVE THE BUSINESS A HUMAN FACE

Real Estate has always been a people-centric segment. Being one of the biggest purchases in one’s life, homebuyers still take suggestions from friends and family. No wonder,  real estate site visits and open houses have been human dependent all these years.

In the background of social distancing and lockdowns, ready the best customer-facing salesperson you have and make him or her to become the face of the business. Train them to talk in front of the camera the way an expert friend would do in-person.

A weekly live broadcast on social media pages is a great tool. One hour ‘live’ on a peak day of the week, that’s it! Not only he can discuss problems via live Q&A but also give insights and tips on choosing the right #realestate #product. 

This is also a great opportunity to demonstrate your product through virtual tours or online open house videos. Ensure to give incredible free value and don’t forget to have a call-to-action in all the captions.

2. MAKE YOUR DIGITAL MARKETING ‘EXPERIENTIAL’

Now is the time to engage with your audience like a real-world situation, and that too online. Virtual Tours have been around for a while now and are still being employed. However, the need of the hour is to have a more personalized approach with a human element.

Real Estate marketers should immediately start producing valuable and relevant content that guides the audience to take the desired decision. VideoMarketing would work the best here. The budget split should be 60:40 with respect to #branding initiatives and PPC campaigns. 

Homework includes ensuring that your website is mobile compatible, easy to load (as the internet is an issue at many places during the lockdown).

3. UP YOUR SEO GAME

Potential customers and clients are searching tons of queries with keywords every day, especially during the lockdown. They are investing a lot of time to research and plan future investments but are waiting for things to normalize. Which it will, eventually. 

SEO whether paid or organic reaches the customer exactly when they are specifically searching for it. If bundled up with a potent opt-in email marketing campaign, SEO would work wonders. 

As the saying goes, “When the market is good, you sell. When the market is bad, you should brand.”

4. STAY ON TOP OF THE MIND WITH YOUR CUSTOMERS. EVEN THE OLD ONES!

The COVID-19 crisis has led man to uncertainty and that is what pains the most. As a real estate business, you need to be close to your audience, even more. 

Check on your clients, prospects and VDNBs( visits done but not bought), even the one those who have already bought. DO NOT sell rather mean that you care and stand by your customers in the time of distress and uncertainty. 

Share insights, latest reports, validating their recent investments by highlighting the benefits they would reap because of the purchase. Eventually, they would start talking for you.

5. SOCIAL MEDIA AT YOUR SERVICE

Everybody is on social media and more and more people are joining every day. Now here is the thing- while your social media is a type of owned media, it is also your online real estate which should be used to stay on-top-of-the-mind of your audience.

Start curating an online community and engage with them. Come up with warm, entertaining as well as meaningful #socialmedia content that exemplifies your brand and also assists the audience in coping up with the crisis

Do not hesitate to experiment a lot. Again, it’s the right time to build communities and encourage interaction via User Generated Content. Give them a platform to showcase themselves. Do not forget to occasionally highlight the good things your company is doing for the community during COVID-19. This is ORM (Online Reputation Management) in a way!

6. INVEST IN UNDERSTANDING YOUR BUYER’S PERSONA

The ‘normal’ after the COVID-19 crisis will not be the same as we all know. In such a dynamic environment, every marketer ought to adjust their lenses regularly to understand the buyers’ persona. Something that was important a couple of months back may not be of any importance now or in the coming days. The more you understand your audience and their persona, the better you can solve their problem.   

Primary research such as surveys, dipsticks or one-on-one interviews, backed up with data and insights to understand the buyers’ persona better will only bring in more and more efficiency to your marketing efforts. 

Today there’s a dire need of coming up with customized and more targeted messaging that can happen only by understanding in what stage of decision making your audience is.

Keep in mind that the current scenario is stressful for both, businesses and buyers. Especially a high involvement category such as real estate needs to stand by its target audience with empathy and personalization. 

Disclaimer: Views expressed in this article are that of the expert, they do not reflect the views and opinions of Square Feat India.

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