The latest PwC–ASLI Survey, released at the 6th ASLI Ageing Fest, reveals how evolving senior needs are pushing housing developers, investors, and families to rethink the idea of “home” for the elderly.

Why Senior Housing is Becoming Urgent

• Nuclear families mean seniors often live alone or away from children.
• Rising life expectancy demands long-term care-friendly homes.
• Wellness and dignity are now priorities—integrated living communities are gaining traction.
• Insurance & affordability will decide how fast this sector grows.

What Seniors Want in Housing

Survey Findings That Impact Housing Developers

• 75% providers plan to expand into assisted living projects
• 50% into home care integration within communities
• 42% adding nursing care + mental engagement spaces
• Public–private partnerships seen as key for funding infrastructure
• Only 21% satisfied with current regulation, signalling need for a clear senior housing policy

Voices on the Future of Senior Housing

“The aspirations of seniors are evolving very rapidly and we need to empower them with choice, dignity, and seamless care. Technology in India is not an option but an imperative.”
— Rajit Mehta, Chairman, ASLI

“Senior care in India will only succeed if we solve for affordable insurance, clear regulations, and greater innovation—from home care to assisted living.”
— Dr. Rana Mehta, PwC India Partner & Leader – Health Advisory

Why Homebuyers & Investors Should Care

• For families: Senior-friendly housing will become essential for ageing parents.
• For homebuyers: Projects offering multi-generational living with senior care facilities will have higher resale value.
• For developers: Retirement communities can be a sunrise sector, similar to co-living and student housing earlier.
• For investors: With 347M seniors, senior housing is a long-term, stable asset class.

Path Ahead for Housing Policy

• Incentives for senior housing developers
• Integration of assisted living in RERA-approved projects
• Insurance-linked housing models
• PPPs to develop senior townships near metros and Tier-2 cities

Also Read: Senior Living with over 65% projects South India leads

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