The Lodha brand, built over four decades, is a registered trademark and represents one of the most prominent real estate companies in India. However, Abhishek Lodha alleges that HoABL has been using the “Lodha” and “Lodha Group” names in its marketing materials, leading to significant market confusion.

Key Timeline

• 1980s: Lodha brand established, offering residential and commercial properties.
• 2010: Trademark registration for “Lodha” and “Lodha Group” secured.
• 2015-2017: Family settlement executed; Abhinandan separated with ₹1,000 crore payout while Abhishek and parents took on ₹20,000 crore debt.
• 2021: Abhinandan launched HoABL; Macrotech Developers listed on NSE and BSE under Abhishek’s leadership.
• 2021-2023: HoABL allegedly used Lodha branding in campaigns, prompting objections from the Trademark Registry and Abhishek Lodha.
• 2023-2025: Alleged unauthorized use continues despite multiple attempts at resolution, causing market confusion.

Family Settlement and Dispute

During the family settlement, Abhinandan opted out of managing construction or debt and started HoABL, focusing on plotted developments. Allegations claim HoABL leveraged the Lodha brand name, misleading buyers into believing it was connected to Macrotech Developers.

Market and Legal Implications

Abhishek Lodha contends that HoABL’s actions damage the Lodha brand’s reputation and mislead customers. Despite repeated attempts to resolve the issue amicably, the alleged unauthorized use persists, raising legal and ethical concerns over trademark infringement and brand integrity.

As the dispute escalates, the industry is closely watching the outcome of this high-profile conflict.

Also Read: Lodha marks entry in Matunga, launches its new project at Bhaudaji Road

The post Abhishek Lodha Alleges Unauthorized Use of Lodha Brand by Brother Abhinandan Lodha’s HoABL appeared first on Square Feat India.