The platform integrates both generative AI and predictive AI/ML and has already powered 700 home sales worth ₹750 crore across more than 80 developer projects.

The launch comes at a time when India’s residential segment faces a 9% year-on-year decline in Q3 2025 primary sales, underlining a growing need for technology-driven sales efficiency.

Nine AI Tools Across Three Suites

Developed over two years, ANAROCK.AI features nine AI tools classified into three categories:

1. Genie Suite (Generative AI)

• Walk-in Genie
• CP Genie
• ORM Genie
• Referral Genie

These tools offer chatbot and voice bot–based engagement for customers and channel partners.

2. Astra Suite (Predictive AI)

• Astra Platinum
• Astra Phoenix
• Astra Hire
• Astra Sales Boost

These tools use ANAROCK’s proprietary data to score leads, revive dropped opportunities, and optimize sales team performance.

3. CP 360

A channel partner–focused module with CP Ranker, CP Genie, and Walk-in Genie to boost channel partner contribution.

Proven Impact on Sales Velocity

Sunil Mishra, Chief AI & Strategy Officer at ANAROCK Group, noted strong early results.

“Four core tools have been operational since 2024 across 80+ projects, contributing to 700 home sales valued at ₹750 crore—about 10–15% of the total sales in these projects,” he said.
“In a recent Chennai project, AI-enabled processes accounted for nearly 60% of total bookings.”

The platform’s predictive model shows that the top 10% of AI-identified leads account for 40–60% of total bookings.

Other significant outcomes include:

• Astra Phoenix reviving 8–9% of dead leads, contributing to 5–6% of bookings
• CP Ranker identifying top 5% channel partners who generate 40–50% of bookings
• Walk-in Genie engaging dropped and night-time leads 24/7

Why Real Estate Needs AI Now

ANAROCK data shows:

• Q3 2025 sales: 97,080 units (down from 1,07,060 in Q3 2024)
• Sales value: up 14% to ₹1.52 lakh crore
• Prices: up 9% YoY to ₹9,105/sq.ft

This market paradox—lower unit volumes but higher revenue—signals a shift toward premium housing and selective high-intent buyers.

According to Anuj Puri, Chairman, ANAROCK Group:

“Developers are competing for a smaller set of high-intent buyers focused on premium projects. Identifying and engaging this audience efficiently requires AI-driven tools.”

Millennials and Gen Z Are Redefining Homebuying

The market is undergoing a demographic shift:

• 80%+ homebuyers start their property search online
• Millennials + Gen Z will form 60% of India’s homebuyer base by 2030
• 73% of active seekers engage with RE platforms 3+ times per week

These digital-native customers expect:

• Virtual tours
• Instant responses
• AI-powered, personalized recommendations
• Multi-channel engagement

ANAROCK.AI aims to deliver precisely this experience, blending predictive scoring with 24/7 generative engagement.

A Platform Built on India’s Largest Residential Sales Dataset

ANAROCK.AI’s predictive engine leverages ANAROCK’s own historic transaction and behaviour dataset:

• 90,000+ unit sales
• 950+ projects covered
• $12 billion in cumulative residential sales facilitated
• Across metros, Tier 2/3 cities, and all price bands

The platform is expected to significantly enhance lead conversion, reduce marketing costs, and speed up sales cycles for developers across India.

The post ANAROCK Launches AI-Driven Home Sales Platform Backed by 90,000+ Unit Data; Targets Millennials & Gen Z Buyers appeared first on Square Feat India.