HoABL Ropes in Boman Irani and Aparshakti Khurana for ‘No Drama’ Campaign on Land Buying

HoABL’s new ‘No Drama’ campaign uses humour and storytelling to tackle India’s long-standing fears around land buying, showcasing how technology and transparency are reshaping land ownership for modern investors.

Amitabh Bachchan Acquires Three Adjoining Land Parcels in Alibaug for ₹6.59 Crore

Bollywood star Amitabh Bachchan has purchased three adjoining land parcels in Alibaug from The House of Abhinandan Lodha (HoABL). The acquisition spans around 8,000 sq ft and was registered for a total of ₹6.59 crore in October 2025.

Kartik Aaryan Buys Plot in HoABL’s Alibaug Project for ₹2 Crore

Kartik Aaryan has acquired a 2,000 sq. ft. plot worth ₹2 crore in HoABL’s Château de Alibaug project. The transaction underscores Alibaug’s emergence as a prime real estate destination, supported by infrastructure upgrades like the Mumbai Trans Harbour Link and Navi Mumbai International Airport, and rising demand for premium second homes near Mumbai.

The House of Abhinandan Lodha Teams Up with Zepto to Simplify and Speed Up Land Investments

The House of Abhinandan Lodha (HoABL) has partnered with Zepto to offer curated land investments directly on the quick commerce app, starting with Vrindavan plots, making land buying faster, simpler, and digital-first.

House of Abhinandan Lodha Enters Luxury Hospitality with ‘Miros’, Debuts in Goa

The House of Abhinandan Lodha has launched Miros Hotels, a new luxury hospitality brand, debuting in Goa with plans for expansion in Maharashtra. The move signals a growing trend of real estate developers entering lifestyle and leisure segments.