The Rise of Premium Retail Spaces: Brands Prioritize Experience-Driven Stores
India’s retail landscape is evolving rapidly, with brands focusing on premium, experience-driven shopping destinations. With 60 new malls set to open by 2025 and industry growth projected at 9% annually, retailers are integrating advanced technologies like AI, AR/VR, and omnichannel strategies. Industry leaders emphasize the growing importance of interactive and storytelling-based retail environments to attract high-end consumers and enhance brand engagement.
