Primarc Aadvika brings a new architectural vision to Howrah, combining the serenity of the Ganga riverfront with contemporary design, spacious layouts, and sustainable features — redefining what luxury means in one of Kolkata’s most historic neighbourhoods.

A New Chapter for Howrah’s Skyline

Comprising only 182 exclusive residences across three towers, Aadvika departs from conventional high-density living and focuses instead on space, privacy, and meaningful design. Each residence has three sides open to ensure natural light and ventilation, while every terrace will feature a planted tree, blending luxury with ecological consciousness.

The development offers unobstructed views of the Ganga, symbolizing Howrah’s evolution into a modern urban destination. Aadvika is designed to be both an address of distinction and a sanctuary of calm — an experience of belonging in a bustling city.

“Aadvika is not just another residential project; it is our response to what was missing in Howrah,” said Sidharth Pansari, Director, Primarc Group. “We wanted to bring the same amount of care, imagination, and detailing that define every Primarc project. For future homeowners, Aadvika represents not just luxury, but a lifestyle that celebrates calm, connection, and community in the most beautiful setting Howrah has to offer.”

Primarc’s Legacy of Thoughtful Development

Known for its award-winning developments such as Ramdulari and Southwinds, Primarc has long been a name synonymous with quality, innovation, and trust. With over two and a half decades of experience, the company has redefined eastern India’s real estate landscape by focusing on people-first design and spaces that enrich everyday life.

With Primarc Aadvika, the developer once again raises the bar for luxury living — merging architecture, wellness, and community to create a landmark address that will redefine Howrah’s skyline for generations to come.

Also Read: Blackstone acquires South City Mall, Kolkata for ₹3,250 Cr

The post Primarc Unveils ‘Aadvika’: Redefining Howrah’s Skyline with Riverfront Luxury Living on Foreshore Road appeared first on Square Feat India.

Spanning over 1 million sq. ft., South City Mall is widely considered a flagship retail destination in Eastern India. The mall houses more than 150 stores, a range of premium Indian and international brands, and boasts an average annual turnover exceeding ₹1,800 crore. It features one of the largest food courts in the region and a multi-storey parking facility with capacity for over 1,250 vehicles.

Sushil Mohta, Chairman of Merlin Group and Director at South City Projects, commented, “We congratulate Blackstone on acquiring one of Kolkata’s most prestigious retail properties. South City Mall is home to an impressive mix of brands including Zara, Shoppers Stop, Calvin Klein, The Collective, United Colours of Benetton, MAC, PUMA, and Spencer’s, among many others.”

Soumendu Chatterjee, Regional Director – Land, ANAROCK Group, said, “This landmark transaction highlights ANAROCK’s ability to execute large, complex real estate deals. We are proud to have exclusively advised on this iconic acquisition. With daily footfalls between 55,000 and 60,000 — and weekend peaks reaching up to 200,000 — South City Mall continues to be a powerhouse of retail activity.”

Asheesh Mohta, Head of Real Estate Acquisitions – India at Blackstone, said, “We are excited to expand our footprint in India with the addition of South City Mall to our retail portfolio. This asset is not just a shopping center — it’s a vital part of the local community. Our focus will be on long-term growth, leveraging our operational expertise and strong track record in retail.”

Prakash Bachhawat, Director – JB Group, who led the transaction for South City Projects, added, “This deal is a testament to the strength and potential of Eastern India’s retail landscape. We’re pleased to partner with a global institution like Blackstone for this next chapter in South City Mall’s journey.”

Developed by a consortium of top regional developers, South City Mall opened in January 2008. Over the years, it has evolved beyond a shopping destination into a cultural and social hub for the city, attracting both local shoppers and visitors from across the region.

Also Read: PE Investments in Indian Real Estate Surge to $2.82 Billion in 9M FY25

The post Blackstone acquires South City Mall, Kolkata for ₹3,250 Cr appeared first on Square Feat India.