The first phase of deployment will focus on high-value, easily accessible second-home markets across the Mumbai Metropolitan Region (MMR), Pune, and the National Capital Region (NCR).

New Benchmark in Branded Luxury Living

The collaboration represents a major milestone for India’s luxury real estate sector. By combining:

• ASK Property Fund’s investment expertise
• India Sotheby’s International Realty’s global luxury advisory capabilities
• Amavi by Clarks’ hospitality legacy and operational excellence

…the platform aims to create rare, branded residential villa communities that offer premium hospitality-led living, superior design, and long-term value creation for Ultra High Net Worth Individuals (UHNIs) and luxury homebuyers.

Hospitality-Led Real Estate Powered by Legacy Brands

Amavi by Clarks combines:

• Clarks Group’s 80-year hospitality heritage
• Brij Hotels’ boutique premium hospitality
• Strategic alignment with IHCL (Taj Group)

The brand enters the luxury second-home space with proven service capabilities and operational depth—positioning itself uniquely among lifestyle real estate players.

Leadership Commentary

Amit Bhagat, Co-Founder, CEO & MD, ASK Property Fund, said:

“India’s Ultra High Net Worth Individuals are increasingly drawn to luxury second homes. Our platform is designed to unlock rare, high-value opportunities in this space and deliver strong project-level profitability.”

Amit Goyal, MD, India Sotheby’s International Realty, added:

“This platform sets a new benchmark for branded luxury villa developments in iconic destinations by combining investment expertise, luxury market knowledge, and hospitality excellence.”

Apurv Kumar, Founder – Amavi by Clarks, and MD – Clarks Group of Hotels, stated:

“Our focus is on hospitality-led, premium, and de-risked leisure home assets supported by strong governance and trusted partners.”

Sachin Agrawal, Founder & CEO – Amavi by Clarks, said:

“We aim to build one of India’s most aspirational real estate brands backed by institutional oversight and world-class evaluation.”

Bajrang Bararia, Co-founder & COO – Amavi by Clarks, added:

“This platform enables us to execute thoughtfully curated projects in high-potential, underexplored markets.”

Fund Structure and Outlook

ASK Curated Luxury Assets Fund-I:

• Registered as a Category II AIF under SEBI AIF Regulations
• Plans to mobilize ₹1,500 crore including a ₹500 crore green-shoe option
• Will begin immediate investment deployment
• Dedicated exclusively to luxury residential markets, holiday homes, second homes, and religious/spiritual destinations

Also Read: ASK Property Fund invests ₹190 crore in Kalpataru project

The post ASK Curated Luxury Assets Fund-I Signs ₹500 Crore Platform with ‘Amavi by Clarks’ for Luxury Second Homes appeared first on Square Feat India.