Positioned as the state’s first dedicated outlet mall, the development marks a significant shift in Bhiwandi’s identity—from a logistics and industrial hub to a fast-emerging retail, lifestyle, and leisure destination within the Mumbai Metropolitan Region (MMR).

150+ Global Brands Under ‘Always-On Discount’ Model

The Outlet Mall of India will feature over 150 national and international brands, offering premium products at discounted prices throughout the year under an “Always On Discount” format.

Key brands expected at the mall include:

• Armani Exchange
• Superdry
• Lacoste
• Levi’s
• ASICS
• Calvin Klein
• Tommy Hilfiger
• Jack & Jones
• Vero Moda

The retail mix spans fashion, footwear, accessories, and lifestyle categories, targeting value-conscious consumers seeking premium brands at competitive prices.

Beyond Shopping: A Retailtainment Hub

The project has been conceptualized as a “retailtainment” destination, combining shopping with immersive experiences to drive footfall and engagement.

Key highlights include:

• 2,500-seater open-air amphitheatre for concerts, events, and brand launches
• 1-acre curated flea market featuring indie brands, pop-ups, and rotating experiences
• Community-focused design aimed at encouraging repeat visits and longer dwell time

Food, Entertainment, and Lifestyle Ecosystem

The mall also introduces a large-scale food and beverage ecosystem, addressing the lack of organized dining options in Bhiwandi.

Key features:

• Dedicated Food Avenue with QSRs and fine dining
• Six rooftop restaurants operating beyond retail hours
• 25,000 sq. ft. flagship brewery, one of the largest in Maharashtra
• 20+ food trucks creating a festival-like dining environment

Additionally, the development includes:

• Go-karting facilities
• State-of-the-art golfing experiences

This positions the mall as a complete entertainment destination, not just a shopping center.

Strategic Location and Connectivity

Located within the larger Bhumi World ecosystem, the Outlet Mall of India benefits from strong connectivity across the MMR:

• Close to Samruddhi Mahamarg
• Near the upcoming Navi Mumbai International Airport
• Accessible via Mumbai, Thane, Navi Mumbai, and Bhiwandi catchments
• Connected through the Pune-Nashik Highway

This strategic positioning is expected to drive high footfall and regional accessibility.

Vision Behind the Project

Prakash Patel, Managing Director, Bhumi World, said:

“Outlet Mall of India represents the evolution of Bhiwandi into a vibrant retail and leisure destination. Our vision is to create a premium, organized outlet platform offering leading brands, immersive spaces, and unmatched value all year round.”

The Bigger Picture

The launch reflects broader trends in India’s retail sector:

• Growing demand for discount-led organized retail formats
• Rising consumer preference for experience-driven shopping
• Expansion of retail beyond traditional urban centres

With this development, Bhiwandi is poised to become a key retail and lifestyle hub in the MMR, attracting both consumers and brands.

The Bottom Line

The Outlet Mall of India is set to redefine retail in Maharashtra by combining discount shopping, entertainment, and experiential spaces under one roof.

With over 150 global brands, large-scale entertainment infrastructure, and strong connectivity, the project is expected to become a landmark destination in the region’s retail landscape.

Also Read: Maharashtra’s First Outlet Mall Set to Open in Bhiwandi with 150+ Brands

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