Spread across 4.5 acres, the project marks the group’s first venture into the senior living real estate segment, reflecting its focus on wellness-driven, community-based living for India’s growing elderly population.

1 Million Sq. Ft. of Thoughtful Senior Housing

The development, with a total project value of ₹300 crore, will encompass 1 million sq. ft. and offer 400 residences to be developed in two phases.

Each home will be a well-designed 2BHK unit of approximately 700 sq. ft., priced from ₹60 lakh onwards, offering residents comfort, accessibility, and thoughtful design suited for senior lifestyles.

Holistic Care and Assisted Living Ecosystem

Announcing the launch, Dr. Niranjan Hiranandani, Founder & Chairman, Hiranandani Communities, said:

“The launch marks a pioneering collaboration between Hiranandani Parks and GTB Developers, aimed at creating a world-class, wellness-driven ecosystem tailored for senior citizens. The development will integrate holistic care, on-site medical assistance, recreational and wellness programs, assisted living facilities, and hospitality services — enabling residents to lead a secure, dignified, and fulfilling lifestyle within the broader township environment.”

The project will include 24/7 medical support, recreational spaces, wellness centers, assisted care, and curated community programs, positioning it as one of Chennai’s most comprehensive senior living developments.

Strategic Entry into a Growing Market

The move marks Hiranandani Communities’ strategic entry into India’s emerging senior housing market, which has seen a sharp rise in demand due to increasing life expectancy, nuclear family structures, and changing lifestyle preferences among retirees.

Located within the Hiranandani Parks township in Oragadam — a hub for industrial and IT employment — the project is expected to benefit from the township’s existing social infrastructure and open green spaces.

Also Read: Hiranandani partners with Padukone Sports

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Spread across more than 10 acres, The Arena will feature eight elegant towers and over 1,700 upscale homes. The first phase of the project includes three towers comprising 600 thoughtfully designed 2, 3, and 4 BHK residences, ranging from 730 sq. ft. to 1,900 sq. ft. Prices start at ₹1.31 crore for 2 BHK units, with larger configurations starting from ₹1.77 crore.

Designed to align with the lifestyle needs of modern homebuyers, the project offers not just luxury residences but also a unique sports colosseum aimed at promoting an active lifestyle. Positioned within the 588-acre integrated township of Hiranandani Fortune City, The Arena is expected to attract both end-users and investors seeking long-term capital appreciation.

Panvel’s prominence has been rising rapidly due to a wave of major infrastructure developments, including the Mumbai Trans Harbour Link (MTHL), Navi Mumbai International Airport, dedicated freight corridors, and improved suburban rail and road connectivity. These projects have significantly enhanced Panvel’s accessibility and are transforming it into a crucial economic and real estate hub as Mumbai transitions into its “Mumbai 3.0” phase.

“Panvel’s growth trajectory is being driven by increased per capita income, employment opportunities, and a demographic shift toward integrated townships,” said Dr. Niranjan Hiranandani, Chairman of Hiranandani Communities. “Developments like The Arena at Hiranandani Fortune City cater to aspirational buyers—including millennials, professionals, and NRIs—who are looking for premium lifestyle upgrades combined with future-ready infrastructure and strong investment potential.”

The township already includes operational commercial zones, with plans underway to expand Hiranandani International School and introduce high-quality healthcare, entertainment, and recreational amenities—further enhancing its appeal as a self-sustained urban ecosystem.

With growing demand for premium housing in infrastructure-led growth corridors, The Arena offers a compelling proposition for homebuyers seeking modern, community-centric living and for investors looking to tap into Panvel’s emerging status as a real estate hotspot.

As Panvel cements its role as a key economic node in the MMR, The Arena by Hiranandani Communities is positioned as both a luxury residential address and a high-growth real estate investment.

Also Read: Panvel Real Estate Market Sees Robust Growth

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Dr. Hiranandani emphasized the need for targeted measures to address pressing challenges in the housing and infrastructure domains, outlining several key proposals:

1. Increased Funding for Affordable Housing
NAREDCO urged the government to allocate additional funds to the affordable housing segment, which is currently experiencing negative growth. Enhanced funding would stimulate inclusivity and sustainable urban development.

2. Higher Home Loan Tax Deductions
The organization proposed raising the tax deduction limit on home loan interest payments from ₹2 lakh to ₹5 lakh, aiming to make homeownership more affordable and boost market demand.

3. Infrastructure Status for Housing
Granting infrastructure status to the housing sector was identified as a critical step. According to NAREDCO, this move would unlock new investment avenues and position housing as a key pillar of national infrastructure.

4. Urban Infrastructure Development
NAREDCO stressed the importance of improving energy and transportation infrastructure to complement housing development, ensuring sustainable urban growth and enhanced quality of life.

5. Rental Housing Expansion
To address rental affordability, the council recommended removing notional income from house properties held as stock-in-trade, facilitating the creation of a robust rental housing stock in line with the government’s “Housing for All” mission.

6. Incentives for Rental Housing Investment
The council proposed deleting provisions that discourage rental housing investment by restricting loss set-offs from house property income.

7. Safe Harbour Adjustments for Ready Reckoner Rates
NAREDCO suggested increasing the safe harbour for differences between Ready Reckoner rates and market values from 10% to 25% to better align with market realities.

8. Rationalized Tax Rates and Capital Gains Reforms
Recommendations included reducing individual tax rate slabs from 37% to 25% to boost disposable income, lowering dividend taxation for resident investors to 10%, and reforming capital gains tax rules to encourage the purchase of multiple homes.

9. Slum Redevelopment Incentives
The council proposed targeted initiatives to accelerate slum redevelopment, particularly in cities like Mumbai, with a vision of eliminating urban slums within five years.

Dr. Hiranandani underscored the transformative potential of these measures, stating that their implementation would drive housing demand, enhance affordability, and contribute to the nation’s economic growth. NAREDCO has called on the government to prioritize these recommendations in the upcoming budget to ensure the long-term stability and prosperity of the real estate sector.

Also Read: Hiranandani Communities launches 1mn sqft of Residential Sector at Hiranandani Fortune city, township in Panvel in FY 23 

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The Hiranandani Group, the company aims to expand its real estate footprint, leverage brand equity, and extend its development expertise to other real estate developers with this new offering.

Under this service-fee revenue model, Eleva by Hiranandani Group will operate in the capacity of a consultant to the landowners \ developers with clear land titles and statutory approvals in place.

The company will provide strategic project development solutions through guidance,
and recommendations. It will ensure the seamless execution of the project to be delivered within the stipulated timelines.

Additionally, the group will also evaluate the possibilities to associate with stalled or stressed projects bearing the potential feasibility to be operational through expertise extended by Hiranandani group under Eleva vertical.

The new offering from Hiranandani Group will enable the firm to expand its geographical
footprint, strengthen the brand’s market presence, and also generate additional revenue streams. Establishing this innovative service model is intended to enhance the overall quotient of housing dynamics across the country.

Commenting on the same. Dr. Niranjan Hiranandani, Founder and Managing Director of Hiranandani Group said “The real estate industry is witnessing a rising trend of space and service integration. Through this newly introduced business model, we aim to forge new collaborations in this era of competition, and leverage on our expertise that will enhance the customer value proposition. With innovation at the core, this new business model will support the partner developers with strategic and operational advisories to build better homes and provide quality living to their customers.”

The group has bagged its first project under Eleva, spanning across 3.33 lac sq. ft of
development in Andheri West named Vista. It comprises 3 towers of 33 storeys each, housing a mix of spacious 2 & 3 BHK homes. The premium 2 BHK home will differ in sizes from 765 to 960 sq. ft, whereas 3 BHK will be spread across 1170 sq. ft. The ticket size for 2 BHK homes will range between INR 3 crore to 3.7 crore and from INR 4 crore to 4.5 crore for the 3 BHK variant.

The project has received approvals from RERA and will be delivered in December 2028 as per
RERA timelines. The Indian real estate sector is currently undergoing a phenomenal transformation with creation of new opportunities and business avenues.

With the launch of Eleva model, Hiranandani
Group looks forward to capitalizing on this momentum that will act as an incubator to evolving developers with an overarching vision of elevating housing in India.

Also Read: Hiranandani Communities launches 1mn sqft of Residential Sector at Hiranandani Fortune city, township in Panvel in FY 23 

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Dr. Niranjan Hiranandani- CMD- Hiranandani Communities opines that, “the launch of this new residential sector is in alignment with the market buoyancy as the company seeks to capture strong demand for branded luxury homes post-COVID. Hiranandani Fortune City, Panvel has already delivered 2200+ homes across 2.5 million square feet of residential space and 2 million square feet of commercial space, housing Asia’s largest Yotta NM1 data center. A holistic ecosystem & quality residence at the Fortune city integrated mixed use township will help investors earn lucrative rental yields in the marketplace. This new sector at Fortune City township in Panvel will further attract businessmen, self-employed, salaried professionals, NRI and aspirational millennial homebuyers to capitalize on the right mix of flourishing location, brand equity, attractive price point and intrinsic sentiment of buying an ownership home post covid pandemic.”

He further mentioned that “The Panvel realty market is currently booming as a new economic node with the commissioning of mega infrastructure projects. This has already led to the increase in property prices index northwards. The region is also witnessing the foray of many organized and branded developers to capitalize the new growth opportunities.”

The Panvel- Karjat region has been aptly coined as Mumbai NXT, redefining the location’s value proposition and its renewed connectivity with Mumbai. The dual advantage of JNPT seaport and NaviMumbai international airport along with MTHL, coastal road, metro rail, multi-modal corridor, water transport will lead to unprecedented real estate growth. As a result of this last-mile connectivity, suburbanization has become notable along with acceleration of commercial development and urban migration. Panvel realty market is witnessing rise in population, mushrooming of commercial and retail spaces, social amenities, educational campuses, R&D centers, BFSI & IT offices, and tourist destinations which makes it an ideal proposition for homebuyers in MMR.

The two railway stations Mohape and Chowk in proximity to the Hiranandani Fortune City township will be opened for passengers on the completion of Panvel- Karjat rail corridor. Buying an ownership home at Hiranandani Fortune City will prove to be a prudent investment with long term capital appreciation and steady rental yield. There is no better time than now for discerning homebuyers to purchase luxury homes in this habitable township being developed by the Hiranandani Group, one of India’s most trusted Real Estate brands with best customer satisfaction and credit ratings.

MMRDA earmarked 94% of their expenditure budget for FY 23-24 towards road and bridge projects, public transport, and other infrastructure development works in MMR. Panvel is a buoyant location with footprints of several established conglomerates, blue-chip companies, and renowned real estate developers. This makes Panvel an irresistible NXT best real estate market. 

Also Read: Hiranandani partners with Padukone Sports

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‘NAREDCO NEXTGEN’ the youth wing of National Real Estate Development Council (NAREDCO)–an apex body, formed under the aegis of the Ministry of Housing and Urban Affairs, Government of India, today announced the launch of three state chapters of Rajasthan, Andhra Pradesh and Telangana. ‘NAREDCO NEXTGEN INDIA’ formed under the leadership of Jay Morzaria, Vraj Group to empower young entrepreneurs and encouraging participation of youth in the real estate sector and allied fields. NEXTGEN strives to create an environment where youth in real estate sector can come together: to share experiences, harness their skills, draw on their resources, influence, grow together and bring about lasting change.

NAREDCO NEXTGEN also announced the launch of NEDEx– an idea-sharing and conversation-led platform for the industry that will focus on creating futuristic communities. It will help the industry body in implementing innovative promotion strategies too. The NEDEx platform will help the industry in discussing and implementing innovative financial models of sales and marketing, devise new ways of advertising and branding for macro and micro-markets, and harness the potential of social and digital media. 

NAREDCO announced this at its yearly event, NAREDCO NextGen Excelerate: Sales and Marketing 1.0. This year’s Excelerate was based on the theme of sales and marketing. 

On the occasion, NAREDCO’s youth wing NEXTGEN also signed a Memorandum of Understanding (MoUs) to bring efficiency in sales and promotion, and launch new innovative sales initiatives with industry alliances. The MoUs will help bridge the knowledge gap in the sector through better insights and enhance the sales outreach through collaborative initiatives like quality summits, training and capacity building. These will also ensure that NAREDCO’s members get discounted rates from these partner firms.

Launched in December 2021, NEXTGEN’s objective is to attract youth to the real estate industry. Rajan Bandelkar, National President of NAREDCO said, “NextGen Excelerate was aimed to bring all stakeholders of NAREDCO and innovators under one umbrella to discuss new alliances. We aim to attract more and more youth to the real estate sector and benefit from the energy and innovation that the segment can bring to the table.”

“The industry needs stronger collaboration between various stakeholders, including the development fraternity, architects and design firms, urban planners, sales aggregators, international property consultants, research firms, proptech partners, digital agencies and outdoor advertising partners. The renewed partnerships ensure that the sector’s future is bright and holds potential. And our youth wing NEXTGEN is here to accomplish that. Conversations at our NEDEx platform will offer solutions against all the challenges,” he added. 

Commenting on the relevance of NEXTGEN, the tie-ups and NEDEx, Jay Morzaria, President, NAREDCO NEXTGEN INDIA said, “It is safe to say that the future of the real estate industry depends on the success of the youth. Over the past decade, the sector has seen a transformation and has witnessed more and more millennials going for home ownership. Real estate ownership is not just seen as a basic necessity but is seen as a hedge against economic uncertainty and upheavals like the one we witnessed during the COVID-19 pandemic. Homebuyers’ perspectives have changed in the past two years. The scenario propelled the demand for home ownership. NEXTGEN will leverage the existing insights and channels for better promotion of projects. The collaboration will unlock the various challenges that the industry faces today on the sales and promotion front. It would mean better use of insights. Our new platform, NEDEx will help bring a more solution-oriented approach.” 

At the NEXTGEN Excelerate event, industry veterans came together to discuss some of the key issues through a series of panel discussions, which included a discussion on the Use of the internet and digital media in the RE Space, Preparing Innovative Financial Models for Sales and Marketing, Transformation & Disruption in Indian Real Estate – Then, Now & Next by Anuj Puri, Chairman, ANAROCK Property Consultants, Future of Workspaces,  and a fireside conversation with Dr Niranjan Hiranandani, MD Hiranandani Group and Vice Chairman, NAREDCO INDIA.

Also Read: 406 Realty Projects in 2021 were stopped from selling flats

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Taming steep inflation hike is a preordained measure by RBI, given the global economic ballgame. Soaring commodity prices especially with food and energy prices, plummeting currencies, supply side shocks are the foremost reasons for rising input cost. A two-thong approach by the RBI governor and the Government of India by means of monetary and fiscal intervention is an absolutely necessitated step to administer economic growth as well as arrest inflationary pressure. A corroborated approach is hailed by India Inc to sustain economic resiliency and boost sentiments.

It is evident that home loan interest rate hike will impair the home buying rally as pay out in terms of EMI is scheduled to rise. But according to me this crater in demand sentiment is a makeshift move, as home loans are based on floating rate for a long tenure. The EMI constraint will be eased as rates are expected to normalize once the global situation is stabilized. The hike in the limit of individual loans by co-operative banks by 100 per cent is a welcome initiative for home buyers who opt for home loans from co-op banks.

RBI’s GDP growth forecast for FY23 is pegged at 7.2 per cent with risks evenly balanced, while the repo rate is still below pre-Covid-19 levels. This creates hope that a normal monsoon coupled with measures by GoI should help ease inflation stress, and the RBI’s ‘accommodative’ stance, hopefully, may return sooner than later.

Also Read: RBI withdraws accommodative policy ends, easy liquidity policy

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“Even when the financial condition of the state was not so conducive to kickstart the real estate sector, the state government for a limited period reduced the stamp duty to 3% initially, which was further brought down to 2%. This gave a huge boost to the real estate sector,” stated Balasaheb Thorat, Minister of Revenue, Govt. of Maharashtra at the inaugural speech of National Real Estate Development Council (NAREDCO), Maharashtra’s flagship event held in the last week of April, The Real Estate Forum 2022. The one-day event, which took place at Hotel Trident in Mumbai, was attended by the biggest names in the real estate industry. It commenced with the lighting of the lamp.

Thorat also spoke about the role of the sector during the pandemic. “The real estate sector has played an important role in mobilising help during the difficult COVID-19 pandemic,” he said, adding, “With the opening up of the economy, the government decided to offer help and support to all sectors impacted by the pandemic. Several projects like the Mumbai metro, trans harbour line, Navi Mumbai airport and Samruddhi project which would benefit the common citizens were brought back in focus.” The State Revenue Minister also touched upon the topic of amnesty scheme and its significance. He said, “The amnesty scheme will help people pay the correct stamp duty as well as get a waiver on it. Under this scheme, people would be eligible for 90 percent of waiver of penalty in certain cases. This would also help generate revenue for government.”

Ajoy Mehta, Chairman, MahaRERA, who was the guest of honour at the event, elaborated on the future of regulation of real estate in Maharashtra. “The regulation begins from agreement of sale. It’s the most critical document as a regulator for us as it apportions the risk between the buyer and seller. That document decides the price, which is directly correlated to risk. Our role is to ensure apportionment of risk is fair to both. There should be transparency between the seller and the buyer,” he said, adding, “We have 32,000 projects registered in Maharashtra. It’s huge as you have almost 6,000 projects are getting registered every year. So the need to exercise regulatory on this and that is something we are starting in a big way soon.” He also spoke of his goals to achieve zero-litigation and regulatory approvals go online and on time.

Sandeep Runwal, President, NAREDCO Maharashtra & MD, Runwal Developers, applauded government’s initiatives like stamp duty reduction and concession premium reduction that have put the industry back on track. He said, “Real estate industry has grown through a lot of issues right from demonetization to GST implementation. However, if 2010 was the year of builders, I see 2030 as a decade that will be consumer centric.  It’s going be a decade of real estate as we are seeing huge investment coming in as well as new construction techniques. Collaboration with government will be very important.”

Rajan Bandelkar, President, NAREDCO, Director, Raunak Group lauded MahaRERA’sorder of Conciliation Forum. He added, “During the time of COVID, the government has provided oxygen for the people. In the same way, the Maharashtra government provided oxygen to the real estate industry by reducing Stamp Duty. My humble request is to repeat the same thing and provide oxygen to the industry again.”

Dr Niranjan Hiranandani, Vice Chairman, NAREDCO & Co-founder, Hiranandani Group appreciated the role of the government as well as MahaRERA, which he believes will be instrumental in the changing the face of Mumbai and Maharashtra region.“The development, which we are seeing in terms of metro, railway expansion and the new airport at Navi Mumbai, will change the face of Mumbai, in fact the entire region of Maharashtra. I am sure these initiatives will open up opportunities for the industry to grow as well as be responsible,” he said.

Abhay Chandak, Secretary, NAREDCO Maharashtra & Promoter, Chandak Group, summed up the future of real estate sector in his address, when he said, “Real estate sector is showing great recovery thanks to historic decisions taken by the Government of Maharashtra. Further, COVID has also led to revolutionary changes in the functioning of the society and digital has become the new norm. With so many changes, the real estate sector needs to also go through reimagination, reinvention and revolution.”

The inaugural session came to an end with a vote of thanks by Venkatesh Gopalakrishnan, Vice President, NAREDCO Maharashtra, CEO, Shapoorji Pallonji Real Estate. A research report by NAREDCO and JLL, titled ‘Reimagining, Reinventing and Redefining Real Estate 2030’, was also launched at the event, which had JLL as a knowledge partner.

Also Read: Mumbai in March Generates Over ₹1k Crore from Stamp Duty

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“While the present scenario seems to be in a positive light, the future sentiment reflects cautious optimism across industry stakeholders in wake of global unrest and domestic headwinds. Soaring raw material cost resulting in escalated input cost, record high crude oil price pegged to swing in between $90-$110, anticipated hike in US Fed interest rate, geo-political turmoil withdrawal of stamp duty waiver, levy of additional 1% metro cess in backdrop of hiked ready reckoner rates are the challenges to be unfurled in the marketplace “

“Notably, the regional stakeholder’s sentiment reflects positivity, largely based on fiscal support doled out by some of the state governments to gather momentum in the sluggish real estate industry. These bolstering measures have had a cascading effect in terms of demand sustenance, offtake of unsold inventory, revival of stalled projects, fresh liquidity infusion, and simultaneously boosting up state’s revenues ”

“The future sentiment score for Non-Developers (Bankers, FIIs, PE funds) remarkably continues to strengthen, as retail lending business reaches new heights with lowest NPA at 2 per cent in the home loans segment in India; as also increased affordability on part of home buyers,” he concluded.

Also Read: Hiranandani inks 2lac sq.ft deal in Chennai

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By Varun Singh

Greenbase Industrial & Logistics Park (A Niranjan Hiranandani Group & Blackstone JV) announces the lease deal of Two lac sq. ft built to suit industrial space for Jost India, a global leader in manufacturing of components for commercial vehicles and agricultural equipment.  The lease deal is signed for the tenure of 10 years at its self-sustainable mixed used integrated township Hiranandani Parks, Oragadam in South-West Chennai spread across 400 acres. The deal was signed in the presence of Mr. S Raghuraman, Vice-President, Greenbase Industrial Park, Chennai and Mr. G Pradeep, Managing Director, Jost India Components Pvt. Ltd. The facility is planned to be delivered and be operational by the end of 2022 generating employment for nearly 200 people.

Believing in the Group’s potency, Dr Niranjan Hiranandani – Founder – Hiranandani Group and Chairman – Greenbase Industrial and Logistics Park says “With the signing of this deal, our total delivered portfolio stands at 1.5mn sq. ft at Greenbase Chennai, a milestone accomplished in the short span of two years despite the unprecedented covid crisis. The Hiranandani Group in JV with Blackstone stays committed to invest over Rs 3000 crores to develop industrial and logistics parks across key cities in India. The existing land bank of close to 500 acres spread across 4 locations is dedicated for 15mn sq. ft of Industrial and Logistics Parks development. The group is actively scouting for new land parcels across the length of the country to further expand its footprint to achieve a business plan of close to 20 mn sq. ft in the next five years.” Additionally, he also highlighted that, “with several companies now operational at Greenbase Park, Chennai we have been successfully able to generate direct and indirect employment of approximately 4000 people. On earmarking this remarkable accomplishment, we strive to work more closely with the government of Tamil Nadu to additionally identify prospective locations to set up more such Industrial Parks.”

Oragadam, Chennai is an emerging economic centre best suited for a hub and spoke model, attracting the right mix of industrial and warehousing companies to set up their facilities in the Detroit of South Asia. Greenbase Park, aims to designate Oragadam as the new epicentre for the renewable energy industries to set up their industrial and logistics facilities. The well-connected road, rail, and port infrastructure favours multiple industries to establish their hubs in the best suited location. The globally acclaimed companies like Vestas, Gurit, and Hydraspecma have commenced their fully scaled operations from Greenbase Parks, Oragadam providing direct and indirect employment opportunities to multi-layered workforce successfully.

Speaking on the occasion, Mr Hemant Prabhu, Chief Operating Officer at Greenbase says that “We are gratified to forge a long-establishing business alliance with Jost India, with an aim to strengthen our business-model and add a valuable customer to our Hiranandani Family. This partnership will certainly build the deep synergies between the two organisations of a great repute, enabling an opportunity for the holistic development of the infrastructure ecosystem.” He further added that, “By leveraging the group’s pioneering expertise of developing diversified real estate assets over more than four decades with an efficient in-house team of nearly 1600 professionals, we are fully committed to deliver the ‘customer delight’. 

In the light of the current geo-political upheaval, it is imperative for India, the fastest growing economy of the world, to reform and strengthen its supply chain dynamics. However, in this age of globalization it is crucial that businesses and partnerships are built on a strong foundation of the long term economic and sustainable synergies. At Hiranandani, we are committed to provide cutting edge solutions, assist in regulatory approvals and the requisite guidance in availing the PLI scheme to foster conducive business ecosystem and truly a value proposition to our diversified customer portfolio. Through our pan India presence, we aim to be the preferred destination for Industrial & Logistics spaces. Our company’s vision is fully aligned with Hon’ble PM Narendra Modi’s ambitious mission to elevate India as a global manufacturing hub and rise to the occasion to of becoming an ‘Atmanirbhar Bharat’ 

Also Read: Lodha forays into Powai, with Lodha Bellagio

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