The developer sold 152 out of 156 units (nearly 97%), highlighting strong demand for premium housing in one of Gurugram’s most established micro-markets.

Strong Demand for Low-Density Luxury Living

The robust response to Birla Arika Phase 2 reflects a growing shift in homebuyer preferences toward:

• Low-density living
• Larger homes and open spaces
• Lifestyle-driven amenities

The project has been designed as a low-density community, offering expansive landscaped areas and four exclusive clubs, each catering to different lifestyle needs.

This aligns with the post-pandemic trend where buyers are prioritizing quality of life, privacy, and integrated living experiences over just location and pricing.

Prime Location Advantage

Located in Sector 31, Central Gurugram, the project enjoys strong connectivity to key business hubs including:

• Cyber City
• Golf Course Road
• Udyog Vihar

It also benefits from proximity to established social infrastructure such as:

• Schools and educational institutions
• Healthcare facilities
• Retail and entertainment hubs

This combination of central location and mature ecosystem continues to drive end-user and investor interest.

Developer Strategy and Market Positioning

Commenting on the launch, K.T. Jithendran, MD & CEO, Birla Estates, emphasized the company’s focus on design-led differentiation, including green spaces, curated amenities, and community planning.

The strong sales performance reinforces Birla Estates’ positioning in the premium and luxury housing segment, particularly in NCR, where demand remains resilient despite rising property prices.

Consistent Sales Momentum

The success of Phase 2 builds on the strong performance of earlier launches:

• Birla Arika Phase 1: ~₹3,000 crore sales
• Birla Pravaah (Sector 71, Gurugram): ₹1,800 crore bookings within 24 hours

This consistent traction indicates sustained buyer confidence in the brand and highlights the depth of demand in the luxury residential segment.

Market Insight

The Gurugram residential market, especially in central and well-connected sectors, continues to witness:

• Strong absorption in premium projects
• Rising demand from affluent end-users
• Increased interest in branded developments

Birla Estates’ latest performance further validates the trend that luxury housing demand in NCR remains strong, driven by aspirational buyers and upgraded lifestyle expectations.

Conclusion

With nearly 97% inventory sold within a month, Birla Arika Phase 2 stands out as one of the fastest-selling luxury residential launches in Gurugram this year.

The project’s success underscores a key shift in the market:
buyers are willing to pay a premium for better living experiences, not just homes.

Also Read: Birla Estates Acquires 10 Acre Land Parcel in Bengaluru

The post Birla Estates Sells 97% Units at Gurugram Project, Clocks ₹1,600 Cr in a Month appeared first on Square Feat India.

The findings highlight a major transformation in the role of women in India’s real estate market—from being secondary decision-makers to independent investors making high-value property purchases.

The survey, which polled 9,800 participants including 4,900 women, reveals that residential real estate has become the most preferred investment asset among women buyers, surpassing traditional options such as gold and fixed deposits.

Premium Housing Demand Surges Among Women

A deeper analysis of the survey shows that women homebuyers are increasingly targeting mid-to-premium housing segments.

About 37% of women prefer homes priced between ₹90 lakh and ₹1.5 crore, making it the most popular budget category. Meanwhile, 14% of women buyers are looking at homes priced between ₹1.5 crore and ₹2.5 crore, while 10% are targeting properties priced above ₹2.5 crore.

This growing appetite for high-value homes reflects the rising purchasing power of women professionals, entrepreneurs and high-net-worth individuals in India.

Santhosh Kumar, Vice Chairman of ANAROCK Group, said the trend highlights a significant shift in investment preferences among women.

“The modern Indian woman prefers brick and mortar over traditional FDs and gold on the back of their growing financial independence and hunger for high-yield assets. For 66% of women, real estate is now the ultimate investment vehicle.”

Real Estate Tops Investment Choices

Residential property has emerged as the most preferred investment avenue for women, with over 71% of survey respondents favouring real estate.

At the same time, the stock market has sharply lost appeal, with only 3% of women choosing equities as their preferred investment option, compared to 20% in 2019.

Gold continues to remain a secondary investment choice, with 18% of women preferring the yellow metal, up from 8% in the 2019 survey. Fixed deposits currently account for 13% of investment preferences.

The survey also indicates a gradual rise in investment-oriented property purchases. The end-use-to-investment ratio among women homebuyers stands at 71:29 in 2025, compared with 77:23 in 2019, suggesting that more women are buying property as a wealth-building asset.

Preference for Larger Homes Continues

The survey highlights a clear preference among women for larger homes. Three-bedroom apartments dominate demand, with 54% of women respondents choosing 3BHK homes.

Another 14% prefer 4BHK or larger homes, reflecting a shift toward more spacious living arrangements.

In contrast, demand for smaller homes continues to decline. Only 4% of women respondents now prefer 1BHK homes, compared to 8% in 2022.

According to Santhosh Kumar, the trend reflects evolving lifestyle aspirations and long-term housing needs.

“Women homebuyers’ preference for spacious homes over smaller units has been consistent. The demand for larger homes reflects evolving lifestyle aspirations and long-term family planning.”

Growing Interest in New Launch Projects

Another significant shift highlighted by the survey is the rising interest among women in newly launched projects.

About 20% of women respondents now prefer newly launched properties, compared to just 9% in 2019. This trend indicates greater confidence in branded developers and long-term property investment strategies.

At the same time, preference for ready-to-move-in homes has remained largely stable at 32%, slightly lower than 33% recorded in 2019.

Industry experts note that large and listed developers launching new projects with improved transparency and compliance standards are encouraging more women to invest in under-construction properties.

Women Emerging as Key Drivers of Housing Demand

The findings underscore the growing role of women in shaping India’s housing demand. With higher incomes, greater financial literacy and increased participation in the workforce, women are emerging as one of the most influential segments in the real estate market.

As investment preferences evolve and property ownership among women rises, developers and financial institutions are increasingly tailoring housing products and financing solutions to cater to this expanding buyer segment.

Also Read: Women Homebuyers prefer bigger Homes

The post Women Homebuyers Shift to Premium Segment: 61% Now Target Homes Above ₹90 Lakh appeared first on Square Feat India.

Lease Details

• Monthly rent: ₹6 lakh
• Total rent for term: ₹72 lakh
• Lease duration: 12 months
• Apartment size: 365 sq. m. (3,929 sq. ft.)
• Parking: 4 car spaces
• Stamp duty: ₹36,000
• Registration fee: ₹1,000

The same apartment in Prime Beach, Juhu had earlier been leased to her under an agreement registered in October 2024, indicating continuity of tenancy.

Why Juhu Remains a Celebrity Magnet

Juhu is among Mumbai’s most prestigious residential markets due to:

• proximity to Chhatrapati Shivaji Maharaj International Airport
• connectivity via Western Express Highway and JVPD roads
• access to commercial hubs like Bandra Kurla Complex, Andheri, and Santacruz
• presence of high-net-worth residents and film celebrities

Several major Bollywood personalities, including Amitabh Bachchan, Akshay Kumar, Ajay Devgn, Varun Dhawan, and Hrithik Roshan have owned or lived in the area, reinforcing its elite reputation.

About Shraddha Kapoor

Shraddha Kapoor debuted with Teen Patti (2010) and rose to fame after Aashiqui 2 became a major hit. She has since starred in commercially successful films like Stree, Saaho, and Tu Jhoothi Main Makkaar. Known for versatility across genres, she is also a playback singer and brand ambassador for several major companies.

Real Estate Insight:
Celebrity rental deals like this often indicate market confidence in prime micro-markets. Even high-net-worth individuals frequently prefer leasing in ultra-premium locations rather than locking capital into ownership.

Also Read: Aditya Rents A Flat For 3 Years In Bandra West

The post Bollywood Actress Shraddha Kapoor Renews Juhu Apartment Lease for ₹72 Lakh appeared first on Square Feat India.

According to JLL Research, total housing sales across India’s top seven cities fell 11% year-on-year to 270,323 units in 2025, yet the market simultaneously witnessed a decisive shift toward premium housing. Apartments priced above ₹1 crore recorded a 6% year-on-year growth in unit sales, increasing their share of the market from 53% in 2024 to 63% in 2025.

This sharp divergence between volumes and value highlights a structural transformation underway in India’s housing market—one increasingly driven by premiumisation rather than mass demand.

Premium Homes Gain as Mass Housing Loses Ground

The most striking trend of 2025 was the contraction of the mass housing segment. Homes priced below ₹1 crore saw unit sales decline by 30%, with their market share shrinking from 47% in 2024 to just 37% in 2025.

In absolute terms:

• 99,265 sub-₹1 crore homes were sold in 2025
  • 25,413 units below ₹50 lakh
  • 73,852 units in the ₹50 lakh–₹1 crore range

In contrast, the ₹1.5–3 crore segment emerged as the fastest-growing category, recording a 19% year-on-year increase and accounting for 27% of total sales—up sharply from 20% a year earlier.

Higher ticket sizes also translated into stronger value growth. Despite the drop in unit sales, total residential sales value rose by around 11% year-on-year to approximately ₹5.57 lakh crore, underlining buyers’ willingness to pay premiums for quality, location, and branded developments.

City-wise Performance: Chennai Stands Out, Big Markets Moderate

Chennai: The Clear Outperformer

Chennai emerged as the standout residential market of 2025, registering 31% year-on-year growth to 14,837 units sold, defying the national slowdown. The city also recorded an exceptional 86% year-on-year jump in Q4 2025 sales, driven by rising preference for apartments over independent homes and strong uptake in premium projects.

Bengaluru: Volumes Dip, Value Holds

Bengaluru remained India’s largest residential market by volumes with 61,025 units sold, despite a 12% year-on-year decline. Importantly, the city led price appreciation, with capital values rising 13% annually in Q4 2025, reflecting sustained demand for premium housing despite moderation in sales.

Mumbai: Resilient Demand Amid Correction

Mumbai recorded 56,086 unit sales, down 15% year-on-year, yet continued to attract buyers in higher price brackets. Premiumisation remained evident, supported by limited land availability, redevelopment-driven supply, and steady end-user demand.

Delhi NCR: Sharp Volume Correction

Delhi NCR saw one of the steepest corrections, with sales falling 22% year-on-year to 38,981 units. However, the region also witnessed 13% annual price growth, indicating that premium developments continued to find takers even as overall volumes softened.

Pune: Relative Stability

Pune showed relative resilience, with sales declining marginally by 2% to 51,911 units. Strong employment fundamentals and steady mid-to-premium demand helped cushion the impact of broader market moderation.

Hyderabad and Kolkata: Diverging Paths

Hyderabad recorded 33,288 units, down 6% year-on-year, reflecting supply overhangs in certain micro-markets.
Kolkata, though smaller in scale, saw sales drop 21% to 14,195 units, even as premium launches gained traction.

Developers Double Down on Premium Supply

Supply-side trends reinforced the premiumisation narrative. While overall residential launches declined 3% year-on-year to 293,079 units, premium housing launches grew 6%, as developers prioritised higher-margin projects amid rising construction costs.

• Chennai led new launches, recording 45% year-on-year growth
• Kolkata, Pune and Chennai posted double-digit supply growth
• Mumbai and Hyderabad saw notable pullbacks in new launches

New launches accounted for 23% of annual sales, signalling sustained buyer confidence despite market adjustments.

Prices Rise Across Cities Despite Volume Decline

Home prices continued their upward trajectory across all major markets in 2025:

• Chennai, Bengaluru, Delhi NCR: 13% annual price growth
• Kolkata: 12%
• Other cities recorded 6–10% appreciation

Elevated construction costs, controlled inventory, and sustained demand for Grade A projects kept prices firm, reinforcing the shift toward value-driven transactions.

Outlook: Premiumisation Here to Stay

JLL expects India’s housing market to remain structurally strong despite short-term volume adjustments. Recent repo rate cuts, improved credit access, and stable employment conditions are likely to support demand, particularly in premium and upper mid-income segments.

Large, listed developers are expected to gain further market share through brand strength, execution capabilities, and strategic diversification across price segments—cementing premium housing as the central growth engine of India’s residential real estate market.

Also Read: Which City Sold the highest number of Homes in 2021?

The post Fewer Homes Sold, More Money Spent: ₹1 Crore+ Apartments Drive India’s Housing Market in 2025 appeared first on Square Feat India.

India’s housing market is witnessing a striking shift — buyers are spending more even as sales volumes remain largely flat. According to the latest Real Insight Residential: July–September 2025 report by PropTiger.com (part of Aurum PropTech), the total value of homes sold across eight major cities surged by 14% year-on-year, touching ₹1.52 lakh crore, even though the number of units sold dipped marginally by 1% to 95,547 units.

This surge reflects India’s housing market’s pivot towards premiumization, with buyers increasingly favouring high-ticket homes over entry-level options. New project launches, meanwhile, dropped 5.1% year-on-year to 87,179 units but showed a 3.6% quarter-on-quarter uptick, signaling cautious optimism among developers.

“The Indian residential market is clearly transitioning from a broad-based, volume-led recovery to a more mature and sustainable phase of value-driven growth,” said Onkar Shetye, Executive Director, Aurum PropTech. “The premium segment remains the market’s primary growth engine, supported by stable macro fundamentals and strong buyer sentiment.”

South Cities Power Sales Surge; MMR Still Largest Market

The Q3 2025 numbers reveal sharp regional divergences. Southern markets emerged as the new growth engines, while Western hubs saw a correction.

• Chennai led the charge with a 120.9% YoY jump in home sales.
• Hyderabad followed with a 52.7% YoY increase, supported by robust demand.
• Bengaluru also saw healthy growth of 17.6% YoY.
• In contrast, MMR (Mumbai Metropolitan Region) recorded a 22.2% annual decline, though it continued to dominate with a 24.4% share of total quarterly sales.
• Pune and NCR too witnessed declines of 27.9% and 21.2%, respectively.

City-wise share of total sales (Q3 2025):

• MMR: 24.4%
• Hyderabad: 18.5%
• Bengaluru: 13.7%
• Pune: 13.6%

Kolkata and Chennai Lead in New Launches

While overall new launches fell YoY, developer activity surged in select regions — especially those experiencing strong sales momentum.

Key highlights:

• Kolkata posted a phenomenal 387.7% YoY surge in new supply.
• Chennai saw new launches more than double (105% YoY).
• Hyderabad witnessed a 46.6% rise in launches, reflecting developer confidence.
• In contrast, NCR and Bengaluru saw sharp YoY declines in supply, as developers remained selective in launching projects.

This targeted approach by developers shows a clear alignment with premium demand pockets rather than a mass-market strategy.

Developers Bet on Premium, Policy Support Boosts Confidence

According to Onkar Shetye, multiple factors are cushioning the market:

• Stable interest rates have sustained affordability for higher-end buyers.
• Policy measures, like the recent GST reduction on cement, have helped offset input cost pressures.
• Developers are increasingly prioritizing premium projects, where margins are stronger and buyer interest remains steady.

“Favorable conditions have provided a crucial buffer against rising input costs and bolstered developer confidence,” Shetye added. “The upcoming festive quarter will be a key indicator of consumer demand, especially in the mid and entry-level segments.”

The Big Picture: Fewer Homes, Bigger Value

The data signals a fundamental change in India’s real estate market structure:

• Volume-led growth is giving way to value-led growth.
• Developers are recalibrating launches to match premium buyer demand.
• Southern cities are emerging as key demand and supply hubs.
• Despite regional dips, overall market value has jumped significantly, underscoring premium housing’s resilience.

With the festive quarter ahead, developers are expected to push out high-value projects, banking on strong sentiment among upper-income homebuyers.

Also Read: Home Prices Keep Rising Even as Sales Slow

The post 🏡 ₹1.52 Lakh Crore Homes Sold in Just 3 Months: Premium Housing Powers 14% Value Surge in Q3 2025 Despite Flat Volumes appeared first on Square Feat India.

The price increase is part of a broader trend across India’s top residential markets, where Bengaluru and NCR led the way with exceptional YoY price jumps of 16% and 12% respectively, but Mumbai remained significant due to its larger base and consistent sales momentum.

Key Highlights:

Residential Market Performance Snapshot (Q1 2025)

1. Sales Volumes

• Mumbai registered 24,930 units sold, the highest among all cities, reflecting a 5% YoY increase.
• Pune and Chennai emerged as strong performers with 20% and 10% growth in sales respectively.
• NCR and Bengaluru witnessed dips in sales, attributed to rising prices discouraging middle-segment buyers.

Table: Housing Sales Volumes

2. New Launches

• Mumbai continued to dominate with 25,706 units launched, showing a 2% YoY increase.
• Bengaluru saw a remarkable 26% growth in launches, responding to premium housing demand.
• Overall, new launches outpaced sales, keeping the inventory momentum intact.

Table: New Launches Across Cities

Premiumization of the Housing Market

• The share of homes priced above ₹10 million now constitutes 46% of the total sales (up from 40% in Q1 2024).
• Particularly, the ₹20-50 million segment surged, registering a 28% YoY growth in sales.
• Ultra-luxury segments like ₹200-500 million and above ₹500 million witnessed over 120%-400% growth, although the market remains niche.

Box: Ticket Size Breakdown of Sales

Inventory and Market Health

Despite robust sales, unsold inventory increased by 5% YoY, largely due to the high volume of new project launches.
However, the Quarters-to-Sell (QTS) ratio remains healthy at 5.9 quarters, indicating strong demand absorption.

Box: Inventory and QTS Summary

Conclusion

Mumbai’s residential market continues to show strength, backed by premiumization and a resilient economy. While rising prices are starting to challenge affordability in some segments, steady demand, particularly in the premium and luxury housing brackets, is ensuring market balance.

With expected interest rate reductions and improved liquidity conditions, the residential markets across India, led by Mumbai, appear well-positioned to sustain their growth momentum through 2025.

Also Read: Mumbai Sees A Decline Of 3% In Home Prices.

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