Real Estate Dominates as the Preferred Investment

The survey highlights that 70% of women now prefer real estate as an investment, up from 65% in H2 2022 and 57% in H2 2019. In contrast, confidence in the stock market has sharply declined—only 2% of women now favor it, compared to 20% two years ago.

“With growing independence and higher disposable incomes, women are increasingly entering the housing market as confident investors,” said Anuj Puri, Chairman – ANAROCK Group. “Considering the recent stock market volatility, women have chosen the more stable investment option in housing.”

More Than 52% of Women Prefer Premium & Luxury Homes

The survey also reveals that over 52% of women homebuyers now prefer properties priced above ₹90 lakh, up from 47% in H2 2022.

Budget Preferences Among Women Homebuyers (H2 2024):

• 33% prefer homes priced between ₹90 lakh – ₹1.5 crore
• 11% opt for properties in the ₹1.5 crore – ₹2.5 crore range
• 8% choose ultra-luxury homes above ₹2.5 crore

Women Show Growing Interest in Under-Construction Homes

A notable trend is the increasing preference for under-construction (UC) properties among women investors. In H2 2024, 18% of women homebuyers preferred UC properties, nearly double the 10% in H2 2022.

Conversely, the demand for ready-to-move-in (RTM) homes has dropped to 29% in H2 2024, down from 48% in H2 2022. The shift indicates that women are prioritizing long-term capital appreciation over immediate possession, especially as new projects from reputed developers inspire greater confidence.

Conclusion

The ANAROCK Consumer Sentiment Survey (H2 2024) highlights a significant transformation in women’s real estate preferences in India. More women are entering the market as investors, choosing premium properties and under-construction homes, while real estate remains the top investment choice, far ahead of the stock market. This trend underscores their increasing role in wealth creation and financial independence in the country’s evolving economic landscape.

Also Read: Benefits of being a Woman Home Buyer in India

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