The platform integrates both generative AI and predictive AI/ML and has already powered 700 home sales worth ₹750 crore across more than 80 developer projects.

The launch comes at a time when India’s residential segment faces a 9% year-on-year decline in Q3 2025 primary sales, underlining a growing need for technology-driven sales efficiency.

Nine AI Tools Across Three Suites

Developed over two years, ANAROCK.AI features nine AI tools classified into three categories:

1. Genie Suite (Generative AI)

• Walk-in Genie
• CP Genie
• ORM Genie
• Referral Genie

These tools offer chatbot and voice bot–based engagement for customers and channel partners.

2. Astra Suite (Predictive AI)

• Astra Platinum
• Astra Phoenix
• Astra Hire
• Astra Sales Boost

These tools use ANAROCK’s proprietary data to score leads, revive dropped opportunities, and optimize sales team performance.

3. CP 360

A channel partner–focused module with CP Ranker, CP Genie, and Walk-in Genie to boost channel partner contribution.

Proven Impact on Sales Velocity

Sunil Mishra, Chief AI & Strategy Officer at ANAROCK Group, noted strong early results.

“Four core tools have been operational since 2024 across 80+ projects, contributing to 700 home sales valued at ₹750 crore—about 10–15% of the total sales in these projects,” he said.
“In a recent Chennai project, AI-enabled processes accounted for nearly 60% of total bookings.”

The platform’s predictive model shows that the top 10% of AI-identified leads account for 40–60% of total bookings.

Other significant outcomes include:

• Astra Phoenix reviving 8–9% of dead leads, contributing to 5–6% of bookings
• CP Ranker identifying top 5% channel partners who generate 40–50% of bookings
• Walk-in Genie engaging dropped and night-time leads 24/7

Why Real Estate Needs AI Now

ANAROCK data shows:

• Q3 2025 sales: 97,080 units (down from 1,07,060 in Q3 2024)
• Sales value: up 14% to ₹1.52 lakh crore
• Prices: up 9% YoY to ₹9,105/sq.ft

This market paradox—lower unit volumes but higher revenue—signals a shift toward premium housing and selective high-intent buyers.

According to Anuj Puri, Chairman, ANAROCK Group:

“Developers are competing for a smaller set of high-intent buyers focused on premium projects. Identifying and engaging this audience efficiently requires AI-driven tools.”

Millennials and Gen Z Are Redefining Homebuying

The market is undergoing a demographic shift:

• 80%+ homebuyers start their property search online
• Millennials + Gen Z will form 60% of India’s homebuyer base by 2030
• 73% of active seekers engage with RE platforms 3+ times per week

These digital-native customers expect:

• Virtual tours
• Instant responses
• AI-powered, personalized recommendations
• Multi-channel engagement

ANAROCK.AI aims to deliver precisely this experience, blending predictive scoring with 24/7 generative engagement.

A Platform Built on India’s Largest Residential Sales Dataset

ANAROCK.AI’s predictive engine leverages ANAROCK’s own historic transaction and behaviour dataset:

• 90,000+ unit sales
• 950+ projects covered
• $12 billion in cumulative residential sales facilitated
• Across metros, Tier 2/3 cities, and all price bands

The platform is expected to significantly enhance lead conversion, reduce marketing costs, and speed up sales cycles for developers across India.

The post ANAROCK Launches AI-Driven Home Sales Platform Backed by 90,000+ Unit Data; Targets Millennials & Gen Z Buyers appeared first on Square Feat India.

The initiative, launched on the auspicious occasion of Janmashtami, debuts with premium land plots in Vrindavan, a spiritual hotspot now accessible at the click of a button.

Land Buying, Now as Easy as Grocery Shopping

HoABL, India’s largest branded land developer, already offers a fully digital journey through its own app, where users can explore, select, buy, and track land parcels end-to-end. The Zepto tie-up takes this convenience further, integrating land discovery into a platform that millions of Indians already use for daily purchases.

With just a few taps on the Zepto app, users can:

• Browse available land plots
• Connect with a HoABL expert via 10-minute video consultation
• Start with a small, refundable token amount to book interest
• Follow a flexible, staggered payment plan for easier ownership

This structure makes land ownership accessible, secure, and stress-free, aligning with HoABL’s mission to democratise land investments.

Voices from the Partnership

Saurabh Jain, CMO, HoABL, said:
“We are on a mission to democratise land ownership in India through a seamless, digital-first model. Partnering with Zepto widens our reach and makes wealth creation through land faster and more convenient. Starting this Janmashtami, anyone in India can begin their land investment journey with just a click.”

Chandan Mendiratta, Chief Brand & Culture Officer, Zepto, added:
“Zepto stands for speed and simplicity. By bringing HoABL’s curated land options onto our platform, we’re giving customers the ability to discover and start investing in land as easily as ordering groceries.”

A Digital-First Real Estate Revolution

Founded in 2020 by Abhinandan Lodha, HoABL has sold 11 million sq. ft. of land without a single face-to-face meeting, delivering projects ahead of schedule. With 30 million sq. ft. under active development across locations like Alibaug, Ayodhya, Goa, and Nagpur, the company has also announced upcoming projects in Amritsar, Shimla, and Varanasi.

HoABL’s investor base now spans 6,000 customers across 27 countries and 107 cities, reflecting its growing credibility in branded land investments.

Key Takeaway

By joining forces with Zepto, HoABL is blending real estate with quick commerce, making land buying a digital, fast, and everyday experience. For aspiring investors, owning a plot in Vrindavan or beyond may soon be as simple as adding items to an online shopping cart.

Also Read: Parinee Group raises Rs 325 crore for its Worli Project ‘Parinee Eminence’

The post The House of Abhinandan Lodha Teams Up with Zepto to Simplify and Speed Up Land Investments appeared first on Square Feat India.

NAREDCO Maharashtra NextGen has partnered with Brigade Real Estate Accelerator Program (REAP) to strengthen PROPEL, a groundbreaking initiative designed to support emerging entrepreneurs in India’s real estate sector. The collaboration brings together NAREDCO’s expansive industry network and Brigade REAP’s expertise in scaling PropTech startups, creating a robust platform for innovation and growth in the real estate industry.

The partnership is set to be showcased at Excelerate 3.0, a premier event focused on advancing technology and innovation in real estate, scheduled for November 14, 2024, at Hotel Sahara Star, Mumbai.

Brigade REAP, one of India’s leading PropTech accelerators, has incubated a total of 76 startups, the highest in the country. Its Earth Fund, a ₹200 crore PropTech venture fund, further strengthens India’s largest ecosystem for PropTech innovation. With this partnership, PROPEL aims to empower the next generation of entrepreneurs with critical resources, including mentorship, funding, and strategic guidance.

Mr. Prashant Sharma, President of NAREDCO Maharashtra, highlighted the importance of this initiative in the evolving real estate landscape, stating, “India’s real estate sector stands at a pivotal moment, and the demand for innovation has never been higher. By partnering with Brigade REAP, we are ensuring that emerging entrepreneurs have access to not only the capital they need but also the strategic support to succeed in this fast-paced industry.”

Mr. Rajan Bandelkar, Vice Chairman of NAREDCO, further emphasized the role of PROPEL in shaping the future of urban development. “PROPEL is designed to create an ecosystem that fosters creativity, sustainability, and cutting-edge solutions to address the challenges posed by urbanization. With Brigade REAP’s support, we are offering both financial and strategic backing to startups, helping them tackle the evolving needs of the real estate market.”

Mr. Ridham Gada, President of NAREDCO NextGen Maharashtra, added, “We are thrilled to strengthen PROPEL through this collaboration with Brigade REAP. Their leadership in fostering PropTech innovation in India aligns perfectly with our shared vision of accelerating disruptive technologies in real estate.”

At Excelerate 3.0, PROPEL will be a central focus, with participants having the opportunity to pitch their ideas, gain exposure, and secure funding from a network of investors, including those associated with Brigade REAP. The event will also feature discussions on key topics such as smart cities, sustainability, and the application of artificial intelligence in real estate.

Through this partnership, PROPEL aims to provide startups with invaluable mentorship from industry leaders, access to funding, and opportunities to network with investors, developers, and other key stakeholders. Brigade REAP will also offer market insights, investment opportunities, and the expertise of seasoned PropTech mentors to help startups scale quickly and successfully.

This initiative by NAREDCO Maharashtra NextGen and Brigade REAP underscores a commitment to fostering innovation and positioning India as a global leader in real estate technology and sustainable urban development. As the country’s PropTech ecosystem continues to expand, PROPEL is poised to play a crucial role in driving the next wave of innovation in the real estate sector.

Also Read: NAREDCO Maharashtra NextGen Unveils Excelerate 3.0: A Vision for Innovation in Construction

The post NAREDCO Maharashtra NextGen Partners with Brigade REAP to Boost PROPEL, Empowering Emerging Real Estate Entrepreneurs appeared first on Square Feat India.

Innovative Features:
Navigo employs state-of-the-art 3D visualization techniques honed over 30 years of experience, incorporating real-time analytics to revolutionize the presentation and sale of commercial real estate projects. Key features of Navigo include:

• 360-Degree Walkthroughs: Offering comprehensive virtual tours.
• Customized Views: Tailoring visualizations to specific needs.
• High-Fidelity Geospatial Mapping: Displaying connectivity, roads, and amenities in real-time.
• Portfolio Showcasing: Allowing virtual tours of entire portfolios or potential developments with real-time updates on flats sold, available, and reserved.

Ajjay Parge, Founder Director of Qubit, commented on the tool’s impact: “Navigo has surpassed traditional real estate methods with its interactive presentations. In just nine months, we have sold 3.50 lakh square feet using Navigo, with an average engagement time of 30 minutes per family. The success in Pune has been remarkable, and we are projecting ₹5000 crores in sales for 2024-2025.”

Industry expert Shekar Ganti of GA Design Consultants LLP praised Navigo’s capabilities: “Navigo has proven to be a standout tool, driving significant interest among customers and design consultants. Its ability to transform real estate projects into immersive 3D models facilitates quicker, more effective design decisions and customer alignment. The customization options in real-time have revolutionized real estate and allied industries.”

Qubit, currently generating revenue of ₹10 crore, anticipates substantial growth with projections of ₹5000 crore in sales over the next year and ₹10,000 crore in the subsequent two years. The company plans to broaden Navigo’s international presence, with a strategic focus on the Middle East market.

Navigo’s rapid success and Qubit’s ambitious expansion plans mark a new era in real estate sales and visualization, setting the stage for transformative changes in the global real estate industry.

Also Read: Chennai, Ahmedabad, and Kolkata: Most Affordable Metros for Residential Investments, Reports Magicbricks

The post Qubit’s Navigo Facilitates ₹510 Crore in Real Estate Sales appeared first on Square Feat India.

Instructional Videos and Online Training

To facilitate smooth navigation of the new portal, MahaRERA has released instructional videos online. These videos are designed to guide users through the various features of MahaCRITI and help them make the most of the website’s functionalities.

In addition to the online resources, MahaRERA has been conducting online training sessions for the past two weeks. This training covers a broad range of topics, including filing complaints, instructions for lawyers, and guidance for developers, promoters, and real estate agents. The sessions aim to ensure that all stakeholders, including complainants, developers, and agents, are well-versed in using the new platform effectively.

User Engagement and Initial Activity

Since its launch, MahaCRITI has seen considerable engagement from users. Approximately 2,766 individuals have accessed the new website and updated their passwords. Among the real estate promoters, 581 have updated their information on the portal, 8 have registered new projects, and 1 has submitted a renewal application. Real estate agents have also actively participated, with 21 new registration applications, 6 renewal requests, and 84 updates to their information.

Additionally, MahaRERA has received 17 complaints from homebuyers through the new website, indicating active use and feedback from the public.

Stakeholder Training Progress

The training initiatives have reached around 550 developers, 350 real estate agents, and over 250 lawyers and complainants. These sessions are crucial in ensuring that all stakeholders are equipped to handle their routine tasks on the new system, including project registration, corrections, renewals, and report submissions.

Overall, the rollout of MahaCRITI marks a significant step towards enhancing transparency and efficiency in the real estate sector in Maharashtra.

The post MahaRERA Launches New Website MahaCRITI appeared first on Square Feat India.

With an annual growth rate of 7-8%, India’s construction market is among the fastest-growing in the world. The market is anticipated to be worth $1 trillion by 2025, making this sector the third-largest in the world. The realtors at the conclave said that time has come to rely on innovations that will facilitate better and quicker design processes as well as more thorough planning, visualization, simulation, and construction.  “As the industrial, residential, and commercial sectors grow, so does the demand for construction that is completed quickly and with top-tier quality. It has become vital to use new technologies to meet this growing demand. India’s construction industry is on the verge of bringing in disruption as new materials, building technology, digitization, and artificial intelligence change how we imagine, design, and utilize our structures,” said Rajan Bandelkar, President of NAREDCO.

Talking about the utilization of technologies and embracing new technologies, Pradeep Agrawal, CMD, Signature Global, said, “Every developer should have an R&D department to check the latest technologies. The conventional methods have to fade away; otherwise, real estate sector may face challenges.”

New construction and real estate technologies are getting developed at breakneck speed. Connected equipment and tools, telematics, mobile apps, autonomous heavy equipment, drones, robots, augmented and virtual reality, and 3D-printed buildings are all being implemented and employed on construction sites throughout the world. The realtors also discussed the Mivan shuttering, currently the most popular technology and can promote large-scale construction operations. The aluminum shuttering formwork system, also known as Mivan Shuttering, was used in countries like South Korea and appeared to have promise for solving many of the issues associated with conventional construction technologies.

Talking about the opportunity for private players in smart townships with innovations to help these townships go green and how to develop a green smart city from day one, Shrivallabh Goyal, CEO & Whole-time Director, Reliance MET City, talked about using the latest technologies in Jhajjar that will be Greenfield smart city that will help in reducing carbon footprints and maximum effective utilization of the resources. He delved into the importance of laying down the optical fiber at the first stage, ultrafiltration technology for ‘Drink from the tap’, a Smart meter where daily consumption can also be monitored, and  100 percent underground cabling through CCS and RMU for achieving the sustainable goals.

Digital launches, 3D property viewing, augmented and virtual reality-based design projects, and virtual property exhibits have all started to leave the walls of boardroom meetings and are now being used in the real world; this paints a positive picture for the sector as a whole and significantly increases the appeal of NRI buyers. “While the Indian real estate sector is not opposed to embracing cutting-edge construction technology, it varies from developed markets in that many of these methods are indigenized and made more cost-effective for unit construction costs to remain affordable to homebuyers. However, the sector is employing the technologies to ensure that the buyers get their property on time and in a robust shape,” said Bandelkar.

Also Read: NAREDCO FINANCE CONCLAVE 2023 TO ADDRESS REAL ESTATE INDUSTRY’S FINANCIAL NEEDS

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