Spread across 4.5 acres, the project marks the group’s first venture into the senior living real estate segment, reflecting its focus on wellness-driven, community-based living for India’s growing elderly population.

1 Million Sq. Ft. of Thoughtful Senior Housing

The development, with a total project value of ₹300 crore, will encompass 1 million sq. ft. and offer 400 residences to be developed in two phases.

Each home will be a well-designed 2BHK unit of approximately 700 sq. ft., priced from ₹60 lakh onwards, offering residents comfort, accessibility, and thoughtful design suited for senior lifestyles.

Holistic Care and Assisted Living Ecosystem

Announcing the launch, Dr. Niranjan Hiranandani, Founder & Chairman, Hiranandani Communities, said:

“The launch marks a pioneering collaboration between Hiranandani Parks and GTB Developers, aimed at creating a world-class, wellness-driven ecosystem tailored for senior citizens. The development will integrate holistic care, on-site medical assistance, recreational and wellness programs, assisted living facilities, and hospitality services — enabling residents to lead a secure, dignified, and fulfilling lifestyle within the broader township environment.”

The project will include 24/7 medical support, recreational spaces, wellness centers, assisted care, and curated community programs, positioning it as one of Chennai’s most comprehensive senior living developments.

Strategic Entry into a Growing Market

The move marks Hiranandani Communities’ strategic entry into India’s emerging senior housing market, which has seen a sharp rise in demand due to increasing life expectancy, nuclear family structures, and changing lifestyle preferences among retirees.

Located within the Hiranandani Parks township in Oragadam — a hub for industrial and IT employment — the project is expected to benefit from the township’s existing social infrastructure and open green spaces.

Also Read: Hiranandani partners with Padukone Sports

The post Hiranandani Forays into Senior Living: ₹300 Cr, 1 Million Sq. Ft. Project ‘Elements’ to Rise in Oragadam, Chennai appeared first on Square Feat India.

The report highlights a growing demand for purpose-built, wellness-focused senior housing, driven by shifting family dynamics, rising financial independence among seniors, and a demand for autonomy and dignity in retirement. Currently valued at USD 1–2 billion, India’s senior living sector remains nascent but is gaining traction with rising interest from developers, healthcare players, and private equity investors.

Key Findings:

• Independent living models dominate the market with a 90–95% share, while assisted living is slowly expanding.
• Monthly rentals for senior living homes range from ₹25,000 to ₹1 lakh, with outright prices in metros exceeding ₹2 crore.
• Non-metro cities like Coimbatore, Vadodara, and Mysore are emerging hotspots, with 34% of new projects located outside Tier-1 cities.
• Design innovations include biophilic architecture, tech-enabled care, and intergenerational community engagement.

“India has a once-in-a-generation opportunity to redefine ageing as a period of growth and connection,” the report states, calling for policy reforms such as GST relief, subsidised loans, and formal PPP frameworks to make senior housing more inclusive and affordable.

Recent investments from players like Max India, Gruhas, and Columbia Pacific underscore rising investor confidence, while projects like “Advait” in Gurugram set new benchmarks in luxury, sustainability, and care integration.

Savills concludes that India must act swiftly to build a resilient, empathetic senior living ecosystem—“not as a challenge to solve, but a future to design.”

Also Read: Senior Living with over 65% projects South India leads

The post India’s Silver Surge: Senior Living Market Poised for USD 8.4 Billion Investment by 2030 appeared first on Square Feat India.