Real estate giant Omaxe, in collaboration with its new vertical BeTogether, organized a grand celebration of ‘Braj Ki Holi’ at Omaxe Eternity in Vrindavan. The event witnessed an impressive turnout of over 11,000 attendees and showcased the traditional festivities of Holi in the sacred land of Krishna.
The celebration featured key dignitaries from Omaxe, including Chairman & Non-Executive Director Rohtas Goel, Chairperson of Omaxe Foundation Sushma Rohtas Goel, Managing Director of Omaxe Ltd. & Founder of BeTogether Mohit Goel, and Omaxe Ltd. Business Head Sunil Kumar Solanki.
The festival brought to life the unique Holi traditions of Braj, with highlights such as the Lathmar Holi, where women playfully hit men with sticks as part of an age-old tradition. The event’s atmosphere was further elevated by the rhythmic beats of Dhol, drums, and Bollywood music, encouraging attendees to partake in dance and celebrations. The festivities also included a vibrant floral shower and color splash, transforming the venue into a visual spectacle of petals and hues.
A major highlight of the event was the Drone Art Show, which illuminated the night sky with breathtaking formations, merging modern technology with cultural tradition. The celebration also featured performances from the Bomb Fire Crew, known from India’s Got Talent (Season 9), and a musical act by singer and composer Akhil Sachdeva.
Speaking about the event, Mohit Goel, Managing Director of Omaxe Ltd. and Founder of BeTogether, emphasized the deep-rooted connection his family has with Vrindavan. “Braj Ki Holi is not just a festival; it is an emotion that brings people together in celebration of love, devotion, and unity. As Brijwasis, our family’s roots are deeply intertwined with this sacred land, and this festival holds a special place in our hearts,” he said.
Omaxe has been actively fostering community-driven experiences beyond real estate development. The company remains committed to organizing cultural celebrations that enhance community engagement and promote India’s heritage. The success of ‘Braj Ki Holi’ underscores Omaxe’s vision of integrating cultural vibrancy with urban development, reinforcing its efforts in building a sense of belonging among residents and the broader community.
