In a move to enhance transparency and protect homebuyers, the Maharashtra Real Estate Regulatory Authority (MahaRERA) has issued a new directive mandating the prominent display of crucial project details in all advertisements.
According to the circular issued on April 8, 2025, which came into effect immediately, developers and real estate agents must now ensure that the MahaRERA registration number, the MahaRERA website address, and the project’s QR code are displayed in advertisements with a font size equal to or larger than the project’s contact details. If contact details are in varying fonts, the MahaRERA information must be in the largest font used.
Furthermore, these regulatory details, including the QR code, must be placed in the top-right quadrant of the advertisement and in a color that ensures high visibility. The QR code must also be displayed correctly with the right aspect ratio, and be legible and detectable by software applications.
MahaRERA’s order applies to all forms of advertising, including newspapers, leaflets, booklets, electronic media, banners, hoardings, social media, WhatsApp, and other messaging platforms.
The authority has stated that failure to comply with these directives will result in penalties for developers and real estate agents. The penalty can extend up to Rs. 50,000, with a minimum penalty of Rs. 10,000. If the violation continues for 10 days after the initial penalty, further action will be taken under the Real Estate (Regulation and Development) Act, 2016, and it will be considered a “continuous violation”.
MahaRERA’s order clarifies that this move is necessary because it has been observed that developers often display the project’s registration number, QR Code, and website address in non-prominent locations, using small font sizes and light colors, which undermines transparency and consumer protection.
MahaRERA urges all stakeholders, especially developers, to cooperate and adhere to these guidelines, emphasizing their importance in ensuring transparency within the real estate sector and protecting the interests of homebuyers.
Also Read: MahaRERA fine Builders for printing ads without MahaRERA number
