In a first-of-its-kind collaboration between real estate and quick commerce, The House of Abhinandan Lodha (HoABL) has partnered with Zepto to bring curated land investment opportunities directly to users on the Zepto app.
The initiative, launched on the auspicious occasion of Janmashtami, debuts with premium land plots in Vrindavan, a spiritual hotspot now accessible at the click of a button.
Land Buying, Now as Easy as Grocery Shopping
HoABL, India’s largest branded land developer, already offers a fully digital journey through its own app, where users can explore, select, buy, and track land parcels end-to-end. The Zepto tie-up takes this convenience further, integrating land discovery into a platform that millions of Indians already use for daily purchases.
With just a few taps on the Zepto app, users can:
- Browse available land plots
- Connect with a HoABL expert via 10-minute video consultation
- Start with a small, refundable token amount to book interest
- Follow a flexible, staggered payment plan for easier ownership
This structure makes land ownership accessible, secure, and stress-free, aligning with HoABL’s mission to democratise land investments.
Voices from the Partnership
Saurabh Jain, CMO, HoABL, said:
“We are on a mission to democratise land ownership in India through a seamless, digital-first model. Partnering with Zepto widens our reach and makes wealth creation through land faster and more convenient. Starting this Janmashtami, anyone in India can begin their land investment journey with just a click.”
Chandan Mendiratta, Chief Brand & Culture Officer, Zepto, added:
“Zepto stands for speed and simplicity. By bringing HoABL’s curated land options onto our platform, we’re giving customers the ability to discover and start investing in land as easily as ordering groceries.”
A Digital-First Real Estate Revolution
Founded in 2020 by Abhinandan Lodha, HoABL has sold 11 million sq. ft. of land without a single face-to-face meeting, delivering projects ahead of schedule. With 30 million sq. ft. under active development across locations like Alibaug, Ayodhya, Goa, and Nagpur, the company has also announced upcoming projects in Amritsar, Shimla, and Varanasi.
HoABL’s investor base now spans 6,000 customers across 27 countries and 107 cities, reflecting its growing credibility in branded land investments.
Key Takeaway
By joining forces with Zepto, HoABL is blending real estate with quick commerce, making land buying a digital, fast, and everyday experience. For aspiring investors, owning a plot in Vrindavan or beyond may soon be as simple as adding items to an online shopping cart.
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