ASK Curated Luxury Assets Fund-I (CLAF-I), a collaborative platform between ASK Property Fund and India Sotheby’s International Realty (India SIR), has announced a ₹500 crore equity partnership with ‘Amavi by Clarks’, India’s only hospitality-backed branded residences venture. The platform will strategically invest equity capital into luxury second homes across hills, lakeside destinations, and spiritual locations in India.
The first phase of deployment will focus on high-value, easily accessible second-home markets across the Mumbai Metropolitan Region (MMR), Pune, and the National Capital Region (NCR).
New Benchmark in Branded Luxury Living
The collaboration represents a major milestone for India’s luxury real estate sector. By combining:
- ASK Property Fund’s investment expertise
- India Sotheby’s International Realty’s global luxury advisory capabilities
- Amavi by Clarks’ hospitality legacy and operational excellence
…the platform aims to create rare, branded residential villa communities that offer premium hospitality-led living, superior design, and long-term value creation for Ultra High Net Worth Individuals (UHNIs) and luxury homebuyers.
Hospitality-Led Real Estate Powered by Legacy Brands
Amavi by Clarks combines:
- Clarks Group’s 80-year hospitality heritage
- Brij Hotels’ boutique premium hospitality
- Strategic alignment with IHCL (Taj Group)
The brand enters the luxury second-home space with proven service capabilities and operational depth—positioning itself uniquely among lifestyle real estate players.
Leadership Commentary
Amit Bhagat, Co-Founder, CEO & MD, ASK Property Fund, said:
“India’s Ultra High Net Worth Individuals are increasingly drawn to luxury second homes. Our platform is designed to unlock rare, high-value opportunities in this space and deliver strong project-level profitability.”
Amit Goyal, MD, India Sotheby’s International Realty, added:
“This platform sets a new benchmark for branded luxury villa developments in iconic destinations by combining investment expertise, luxury market knowledge, and hospitality excellence.”
Apurv Kumar, Founder – Amavi by Clarks, and MD – Clarks Group of Hotels, stated:
“Our focus is on hospitality-led, premium, and de-risked leisure home assets supported by strong governance and trusted partners.”
Sachin Agrawal, Founder & CEO – Amavi by Clarks, said:
“We aim to build one of India’s most aspirational real estate brands backed by institutional oversight and world-class evaluation.”
Bajrang Bararia, Co-founder & COO – Amavi by Clarks, added:
“This platform enables us to execute thoughtfully curated projects in high-potential, underexplored markets.”
Fund Structure and Outlook
ASK Curated Luxury Assets Fund-I:
- Registered as a Category II AIF under SEBI AIF Regulations
- Plans to mobilize ₹1,500 crore including a ₹500 crore green-shoe option
- Will begin immediate investment deployment
- Dedicated exclusively to luxury residential markets, holiday homes, second homes, and religious/spiritual destinations
Also Read: ASK Property Fund invests ₹190 crore in Kalpataru project
