The House of Abhinandan Lodha (HoABL) has redefined affordable housing with the launch of its first Growth Housing project in Naigaon, which received a staggering 8,838 registrations for just 1,419 homes. This marks a 6X oversubscription, underlining the pent-up demand for affordable-yet-aspirational homes in the Mumbai Metropolitan Region (MMR).
Why Buyers Rushed for Growth Housing
Unlike typical budget homes, Growth Housing offers first-time buyers access to premium amenities and guarantees usually reserved for luxury projects.
Key Buyer Benefits:
- End-to-end digital booking via GrowWithHoABL.com
- 1-year buyback guarantee at purchase price
- 10-year structural warranty (vs. industry norm of 5 years)
- No maintenance charges for the first year
- Flat pricing (no floor rise)
- Complimentary Growth Club membership
- Modern amenities like EV charging, landscaped podiums, digital security
Snapshot of Demand
| Metric | Number |
|---|---|
| Total homes on offer | 1,419 |
| Total registrations | 8,838 |
| Oversubscription | 6.2X |
| Website traffic (Aug 15–Sep 21, 2025) | 3 lakh unique visitors |
| Verified logins | 17,000 |
| AI-powered conversations | 45,000 |
| Age group of majority buyers | 25–38 years |
| Buyer profile | 55% salaried, 45% self-employed/business |
Pricing & Configurations
| Unit Type | Size (sq. ft.) | Price (₹) |
|---|---|---|
| 1 BHK | 323 | 32.99 lakh |
| 2 BHK | 484.27 | 49.99 lakh |
| 2 BHK Rise | 621 | 67.99 lakh |
Why Naigaon?
Naigaon is fast emerging as Mumbai’s next big housing hub, thanks to mega connectivity projects like the Borivali–Thane Twin Tunnel, Bullet Train, Virar–Alibaug Corridor, Goregaon–Mulund Link Road, and Bhayandar–Naigaon Sea Link. With rail, metro, road, and expressway links coming up, the location promises both growth potential and convenience for first-time buyers.
Developer’s Vision
“With Growth Housing, we are creating a new category that combines aspiration with accessibility. This is about building trust for first-time buyers and setting a foundation for millions to participate in India’s growth story.”
— Abhinandan Lodha, Chairman, HoABL
“Naigaon marks a new chapter in Mumbai’s housing story, balancing aspiration with accessibility. The strong demand shows buyers want trusted communities with clarity and scale.”
— Akshay Mittal, Promoter, Mittal Builders
Amenities Snapshot
- Community & Recreation: Rooftop gardens, VR gaming zones, amphitheatre, pet park
- Fitness & Wellness: The Growth Club, gym, swimming pool, yoga, Zumba, cycling track
- Work & Learning: Work-from-home pods, tuition rooms, virtual influencer studio
- Sports: Badminton, cricket pitch, lawn tennis, golf simulator
- Convenience: EV charging, high-street retail, 73% open spaces, digital security
Bigger Picture
Growth Housing isn’t just a real estate launch — it’s a housing movement. By blending affordability, premium features, and sustainability (solar panels, rainwater harvesting, native landscaping), HoABL is setting a new template for future-ready affordable housing in India.
