Real Estate brokerage, a male dominant industry has got many women infiltrating their bastion. Not have women realtors entered the industry but have made their mark. Here is one such story and how this woman realtor has made her mark in theindustry.
By Yashika Rohiira
Yashika Rohiira, is The Owner at “Karma Realtors”, Mumbai, Based in Santacruz West, operates in Mumbai City and the Bandra-Khar belt since 2013.
The Transition to having a Masters in Science in Molecular Biology to selling Real Estate to include flats, offices and transacting on projects for redevelopment.
Below she has mentioned her story and steps that have helped her reach the place where she is today.
- The Lesson – Everyday is a new day to learn
When I stepped into the real estate industry as a consultant, my perception was it’s an on-call job and an easy one, I can do that. Two days into it and it was a frenzy. From streamlining inventories to closing transactions, it was a whole new world.
Initially, it was difficult to be taken seriously, and was perceived as someone not knowing the intricacies of the trade. It appeared that I was pursuing this as a hobby.
My first transaction was a residential apartment on lease, showing around homes and helping finalize them required me working more over weekends than weekdays, which was one of the many more challenges I faced.
2. The Mindset
One by one I overcame these hurdles with working on my shortcomings and learning from the criticism positively and persevering. My approach was more need driven and I analyzed the clients ‘need’ more than their ‘want’. I gained more references and recognition once I established my approach was result oriented and not vague.
It is no doubt that home management requires a great amount of multitasking skills, and so does finding one. I have experienced that women homebuyers or execs prefer to have woman realtors on board, as it gives them the comfort of explaining their practical requirements, not forgetting the long hours spent property hunting together.
3. The Scope
However, along with such skill set, knowing the technical and financial aspect to the same is essential. In this digital age, not only does the client needs to be well informed about the intended purchase or lease, but also requires to be informed to address the misinformation, specifically of the difference between facts and projections in a project.
Property-buying/leasing in the Dream City Mumbai is an emotional cum financial experience, be it a home or an office, there’s always a story behind it. These emotions of buyers need to be respected.
4. Why must it go on
There is a new surge in the purchase of property buyers, and there is great demand from individuals and corporates who respect a transparent representation of details. There are ups and downs, but the need for a home will not go, especially in a “Work-from-home” and “Stay-at-Home” Covid-19 Era.
5. The Message
To all the aspiring women, a realtor’s job is a very responsible one, it does not just involve listings and inspections, it involves a lot of background and having ears on the ground. I Still exchange Eid and Diwali greetings with my First Client, and most of them by till date. Be transparent with your clients.
Initially I noticed that the Industry was largely male dominated, but not anymore. Today there are more women realtors, and even clients have learnt that women are to be taken seriously and here to stay. From Developer’s offices, Sales agencies, etc. The Importance of women in the field is observed, acknowledged and respected.
The Journey has not been flowery always and we do meet difficult people at times, but perseverance is the key.
Also Read: Yes, ‘She’ is a Proud Real Estate Broker.
