There always is a big question when it comes to NRI, what exactly are you they looking for when it comes to real estate? Are they looking for investment or self use? The answer is here.

By Varun Singh

Non Residential Indian (NRI) community has always been a huge target for the real estate industry.

But there always is a question that makes one think, what is it that an NRI is looking for?

Does an NRI buy a house in India as an investment or is it for self use?

In a significant trend reversal post-COVID-19, a much higher percentage of NRI respondents in the latest CII-ANAROCK Consumer Sentiment survey are scouting for properties for self-use. At least 53% of NRI respondents who will buy properties in India in the coming months buy for end-use, 47% for investment. The pre-COVID-19 survey in H1 2019 saw a reverse trend, with the end-use to investment ratio at 32:68.

Watch the story in Video format on YouTube Channel

One major factor influencing this change could be that many NRIs sought to return to India amid the pandemic-infused uncertainties and dwindling job prospects globally. Most saw the top 7 cities as the best options, though many are also considering smaller cities to be close to their families.

With many intending NRI property buyers preparing to return to India, the highest demand is for luxury properties with state-of-art amenities.  50% NRI respondents prefer luxury properties priced >INR 1.5 Cr, and 32% favour premium properties priced between INR 90 lakh – INR 1.5 Cr. Only 11% favour mid-segment homes (priced INR 45-90 lakh), and just 7% favour affordable properties.

Anuj Puri, Chairman – ANAROCK Group, says, “There has been a very perceptible increase in Indian housing demand from NRIs at this stage of the COVID-19 pandemic. In the recent years before COVID-19, many NRIs were in wait-and-watch mode amid the various structural reforms in the economy and the real estate industry. Before the pandemic, many NRIs keen on real estate preferred commercial properties – housing was low on their wish list. In short, the fallout of COVID-19 on global economies and job prospects has once again rekindled housing demand from NRIs.”

Size Matters…

The survey also highlighted the demand for bigger homes. At least 48% NRI respondents preferred larger homes of 3BHK configurations (>1,500 sq. ft.) while 28% favoured 2BHKs. A significant 24% stated a preference for 4BHKs or higher configurations.

“The demand for luxury homes had fallen over the past few years, especially after DeMo,” says Puri. “In the housing sector, affordable homes were the top pick for NRI buyers in this period. The fact that luxury housing is back on the NRI radar despite unaccounted monies no longer being a factor is notable. Currently, the top metros favoured by NRIs are Bengaluru, Pune, Chennai and Mumbai. Tier 2 and tier 3 cities are also gaining traction, most notably Chandigarh, Kochi, Surat, Ahmedabad and Lucknow,” says the research.

Top Preferred Cities for InvestmentH1 2021H2 2020
Bengaluru22%24%
Pune18%19%
Chennai17%10%
MMR16%14%
NCR15%16%
Hyderabad8%12%
Kolkata4%5%
Anarock Research

In comparison to the previous survey (H2 2020), trends indicate that Chennai is seeing increasing interest by NRIs, while their preference for the other top cities remained more or less the same. IT hub Bengaluru continues to be the hot favourite for at least 22% NRIs, followed by Pune with 18% in favour of it. Chennai drew 17% votes.”

And So Does Brand

Developer credibility is the top priority for most NRI respondents scouting for property in India. Construction delays have cast a long, persistent shadow of doubt in the minds of expatriate Indians who have spent many years abroad – and therefore out of sync with on-ground market developments. Most NRIs will only deal with branded and leading developers now. Rational pricing and reliable after-sales service – which is perceived as assured with branded players – are NRI property buyers’ second and third top priorities.

Also Read: This is how MahaRERA plans to deliver Justice fast

Leave a Reply
You May Also Like

For Rs 2.14 Crore a month Property goes on lease in Hyd

A big ticket rental lease deal took place recently in Hyderabad, where…

Mumbai Police Acquires 58 flats in Tardeo for its officers

On Wednesday, Mumbai Police acquired 58 residential units in Tardeo. The residential…

MMR and NCR Outperform Other Cities in Housing sales

MMR recorded highest sales of approx. 25,785 units, followed by NCR with…

Coliving operator Settl. to add 2,000 beds by June next year

Coliving operator Settl. will add about 2,000 beds by June next year…