Women homebuyers in India are increasingly moving toward premium housing, reflecting rising financial independence and a stronger investment outlook. According to the latest ANAROCK Consumer Sentiment Survey (H2 2025), 61% of women now prefer homes priced above ₹90 lakh, a sharp rise from just 25% in 2019.
The findings highlight a major transformation in the role of women in India’s real estate market—from being secondary decision-makers to independent investors making high-value property purchases.
The survey, which polled 9,800 participants including 4,900 women, reveals that residential real estate has become the most preferred investment asset among women buyers, surpassing traditional options such as gold and fixed deposits.
Premium Housing Demand Surges Among Women
A deeper analysis of the survey shows that women homebuyers are increasingly targeting mid-to-premium housing segments.
About 37% of women prefer homes priced between ₹90 lakh and ₹1.5 crore, making it the most popular budget category. Meanwhile, 14% of women buyers are looking at homes priced between ₹1.5 crore and ₹2.5 crore, while 10% are targeting properties priced above ₹2.5 crore.
This growing appetite for high-value homes reflects the rising purchasing power of women professionals, entrepreneurs and high-net-worth individuals in India.
Santhosh Kumar, Vice Chairman of ANAROCK Group, said the trend highlights a significant shift in investment preferences among women.
“The modern Indian woman prefers brick and mortar over traditional FDs and gold on the back of their growing financial independence and hunger for high-yield assets. For 66% of women, real estate is now the ultimate investment vehicle.”
Real Estate Tops Investment Choices
Residential property has emerged as the most preferred investment avenue for women, with over 71% of survey respondents favouring real estate.
At the same time, the stock market has sharply lost appeal, with only 3% of women choosing equities as their preferred investment option, compared to 20% in 2019.
Gold continues to remain a secondary investment choice, with 18% of women preferring the yellow metal, up from 8% in the 2019 survey. Fixed deposits currently account for 13% of investment preferences.
The survey also indicates a gradual rise in investment-oriented property purchases. The end-use-to-investment ratio among women homebuyers stands at 71:29 in 2025, compared with 77:23 in 2019, suggesting that more women are buying property as a wealth-building asset.
Preference for Larger Homes Continues
The survey highlights a clear preference among women for larger homes. Three-bedroom apartments dominate demand, with 54% of women respondents choosing 3BHK homes.
Another 14% prefer 4BHK or larger homes, reflecting a shift toward more spacious living arrangements.
In contrast, demand for smaller homes continues to decline. Only 4% of women respondents now prefer 1BHK homes, compared to 8% in 2022.
According to Santhosh Kumar, the trend reflects evolving lifestyle aspirations and long-term housing needs.
“Women homebuyers’ preference for spacious homes over smaller units has been consistent. The demand for larger homes reflects evolving lifestyle aspirations and long-term family planning.”
Growing Interest in New Launch Projects
Another significant shift highlighted by the survey is the rising interest among women in newly launched projects.
About 20% of women respondents now prefer newly launched properties, compared to just 9% in 2019. This trend indicates greater confidence in branded developers and long-term property investment strategies.
At the same time, preference for ready-to-move-in homes has remained largely stable at 32%, slightly lower than 33% recorded in 2019.
Industry experts note that large and listed developers launching new projects with improved transparency and compliance standards are encouraging more women to invest in under-construction properties.
Women Emerging as Key Drivers of Housing Demand
The findings underscore the growing role of women in shaping India’s housing demand. With higher incomes, greater financial literacy and increased participation in the workforce, women are emerging as one of the most influential segments in the real estate market.
As investment preferences evolve and property ownership among women rises, developers and financial institutions are increasingly tailoring housing products and financing solutions to cater to this expanding buyer segment.
Also Read: Women Homebuyers prefer bigger Homes
