Ashar Group, a real estate developer in the Mumbai Metropolitan Region (MMR), has announced that its ultra-luxury residential project, ‘The Legend by Ashar.’ Within just 15 months of its launch, the project has surpassed Rs 500 crore in sales, underscoring the strong demand for high-end residential properties in Mumbai’s prestigious Pali Hill area.
The project, which is located in one of Mumbai’s most coveted neighborhoods, is a low-density, boutique offering designed for a select group of buyers. Positioned as a tribute to Bollywood icon Late Dilip Kumar, ‘The Legend by Ashar’ blends heritage with modern luxury, attracting buyers seeking a unique combination of nostalgia and sophistication.
The sales achievement follows a record-setting transaction for a 9,527-square-foot triplex apartment, which was sold to Apco Infratech Private Limited at Rs 1.81 lakh per square foot, marking one of the highest-value deals in Mumbai real estate this year. Further transactions at ‘The Legend by Ashar’ have maintained a high market value, with the average price per square foot reaching Rs 1.71 lakh.
In a statement, Ajay Ashar, Chairman and Managing Director of Ashar Group, highlighted that the sales milestone reflects the strong resilience of Mumbai’s luxury real estate market. He emphasized that the project’s success is a result of Ashar Group’s focus on creating spaces that combine quality, exclusivity, and timeless appeal.
The RERA-certified project offers three unique types of residences: The Estate (3,200 sq. ft. apartments with panoramic windows and open floorplans), The Duets (3,400 sq. ft. vertical villas), and The Bungalows (3,700 sq. ft. residences with private garden access). The development also includes premium amenities, such as a state-of-the-art fitness center, a temperature-controlled swimming pool, and concierge services.
While the project has already set a high benchmark for luxury real estate in Mumbai, it also signals the continued growth of the city’s high-end market. The success of ‘The Legend by Ashar’ could further fuel interest in boutique luxury developments across the region.
Also Read: Repo Rate Unchanged – Housing Set for Festive Season
