A New Co-Work Space Is Evolving At Restaurants Near You.
By Varun Singh
Restaurants are seen as a place where one goes for leisure, associating it with work is not many would have ever thought about. However, restaurants are now slowly being turned into a Co-Work space.
Founders of co-working space company Primus Co-works recently launched their services in Mumbai and Pune. They have partnered with 32 of Mumbai and Pune’s finest restaurants as well as cafes at prime locations. The aim is to convert lounge bars, cafes and restaurants into dedicated workspaces during their off-peak hours while catering to a wide spectrum of target clientele Their promise; a workspace that is comfortable, relaxed, and productive.
This new co-working space is aimed at helping those who are freelancers, SMEs, and start-ups, as Primus Co-works claims to provide an economical and fully-managed workspace. Restaurants unlike an office space, do provides a lively environment. But the question still remains is Indian Audience ready for this. The founders think they are.
To be honest many freelancers work out of a Starbucks and CCD in Mumbai and many other cities. However, not many prefer a restaurant, because we live with a guilt that we aren’t ordering enough to stay long at the restaurant to continue working from there. This co-working model may help one get rid of that guilt.
Talking about co-work spaces at restaurants, heres how they work. If one is in Mumbai, one can choose from a select list of restaurants that range from The Clearing House, to neighborhood cafes like Love & Latte. For those in Pune too, one can choose from formal restaurants such as Nawab Asia, to casual hangout spots like Playboy Beer Garden.
The founders also boast of amenities that they claim one may not get when working at a restaurant conventionally, such as repro services, concierge services, executive assistance, valet parking, unlimited complimentary beverages, and a discounted menu.
Ad-filmmaker Abhinay Deo along with Shardul Singh Bayas are the masterminds behind this idea.
Abhinay Deo says, “Our concept is different and based on deep insight from what the audiences go through. We noticed that youngsters today are always sitting at coffee shops with no WIFI or basic services and we want to change that with Primus Co-works. We have over 25 restaurants in Mumbai on board already and these numbers will triple over the next few months.”
Shardul Singh Bayas added, “We have tested this concept in Pune and it worked beautifully. Mumbai as a market is very experimental and I can see this concept working well here as well. Primus Co- works is for everyone who needs a comfortable place to work at with the right kind of services to aid their creativity.”
Primus Co-works plans to spread its dedicated restaurant workspace initiative across India by March 2020