For me, women engaged in the real estate industry is always an advantage since women have the qualities of empathy and persistence and help in building relationships needed for the business: Says Manju Yagnik while writing about Women in real estate on International Women’s Day.

By Manju Yagnik,

Women today are making their mark in different industries, so also in the world of real estate. Women have the innate qualities of managing any profession.

I believe that women carve a niche for themselves with their talent in whichever profession they choose to be in. If there is zest and commitment to do something, then no one can stop you. Indian real estate industry has grown by leaps and bounds since I entered the industry over three decades back.

Today, if I look at the industry and corporates, I see that women of today are breaking all the stereotypes and excelling across sectors and real estate is no different.

Indian real estate industry having seen only a few women in leadership positions primarily, is today seeing more participation of women.

The real estate industry has been pretty archaic for a long time and with the increasing participation of Women in Indian real estate as channel partners, sales heads, developers, architects, and marketing heads it’s getting easier.

We are all aware that Women, due to their multitasking ability to balance work and family, is the right choice for any industry along with real estate, owing to the nature of the business.

Women have become part of the mainstream when it comes to contributing to the economy be it at work or as a consumer. I believe that women play an important role in the home buying process as they can envisage the lifestyle and future they would be able to create at home with their children and hence, underestimating the role of a woman in the home buying decision is unwise.

This has played a catalyst’s role for the Indian real estate sector that is witnessing increased traction from women home buyers along with being part of the industry as well.  

For me, women engaged in the real estate industry is always an advantage since women have the qualities of empathy and persistence and help in building relationships needed for the business. Women’s more nurturing, more sensitive and patient approach towards client’s needs benefits organizations in many ways.

We have seen that the change in the socio-economic environment of the country has led to increased participation of women in areas be it education, employment, entrepreneurship, Defence, Medical, and business.

Manju Yagnik, Vice Chairperson, Nahar Group & Sr. Vice President, NAREDCO West

India of today is seeing an increasing number of women having established a path of their own to gain financial independence. With financial independence comes ownership of various asset classes and have started investing in real estate to own a home of their own.

With the sector moving towards maturity, we need to see more women taking on leadership roles in all segments of real estate development, along with increased participation in home buying. On this International Women’s Day, let’s celebrate the spirit of womanhood.

Also Read: What Does A Woman Homebuyer Want?

Note: Manju Yagnik is the Vice Chairperson, Nahar Group & Sr. Vice President, NAREDCO West. Views expressed in this piece solely belongs to the author.

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